Notebook vendors who have the nerve to sell machines using high end hardware specs are going to have to pay Microsoft for the privilege.
According to a report in Taiwanese wire Digitimes, this is not making the vendors – such as HP, Dell, Acer, and Asustek very happy.
The notebook market is currently faltering as people move to smartphones and to tablets, and margins are already tight for the manufacturers.
But with Windows 10 due out at the end of July, the additional licensing fees that Microsoft will levy will leave the vendors between a rock and a hard place.
Prices are already at rock bottom for many models of Windows based notebooks and the only way the vendors can sell high end models is if they take the hit, as the world+dog won’t way to pay more than they need to for an already expensive machine.
Microsoft is offering free upgrades to Windows 10 for people using Windows 7, Windows 8 and Windows 8.1 in a bid to move minds and hearts of a somewhat disillusioned user base.
The free upgrade will expire after a year, and Microsoft hasn’t yet indicated what it will charge people then.
Software giant Microsoft appears to believe that a billion devices will be running the next version of its operating system, Windows 10.
That’s according to Terry Myerson, Microsoft’s VP in charge of operating systems and speaking at the Build conference in San Francisco.
Microsoft has still not announced a formal date for the release of Windows 10. Some have speculated it may be available to its partners at the end of July while others say it is likely to be released in September.
Microsoft’s current operating system, Windows 8.1, has failed to gain many plaudits and the company is missing out the title of Windows 9 as part of a marketing move to convince people that 10 is much better than eight. Many people are running Windows XP, even though Microsoft rather shamelessly dropped support for the OS. Others stay happy with Windows 7.
Myserson’s prediction of a billion devices in the next couple of years may not be far from the truth – the company now pursues a more open policy than in the past and wants Windows 10 to be on all sorts of devices, from mobile phones to tablets as well as PCs. CEO Satya Nadella is also engaged in diversifying the company’s offering – formerly it relied heavily on operating systems and Office software to make bucks.
Myserson also said in his keynote that it will make it easier for software engineers to port apps for Apple’s iOS and Android operating systems to Windows.
Windows 10 builds on the lessons that Microsoft seems to have learned from its Windows 8 debacle and will bring many of the features in Windows 7 back to the operating system party.