Biggish Blue has turned its AI supercomputer Watson onto the small matter of advertising and will actually go live with a service.
The Watson-infused ads, initially announced in June, are rolling out on The Weather Co. properties such as its mobile app. Already Andy Warhols’ favourite Campbell’s Soup is using it to market based on weather patterns, location and other attributes.
Jeremy Steinberg, global head of IBM’s The Weather Company, said Big Blue is pondering various business model for the Watson cognitive ads.
Unilever, GSK and Toyota are expected to follow. Steinberg said that IBM is trying to figure out a long-term model. Subscription is a possible as is advertising as a service.
What makes Watson ads interesting is that they are about engagement not necessarily clicks or CPM. They are about engaging customers and driving action.
Watson can deliver recipes based on Campbell’s soup based on its knowledge of cooking. Watson has had extensive training with chefs. Watson will also integrate what other users are making. Add it up and one benefit of a cognitive ad is that it can serve as a focus group to some degree.
Biggish Blue’s AI supercomputer Watson has just got a job as a bankrupcy lawyer.
Global law firm Baker & Hostetler has bought itself Ross, the first artificially intelligent attorney built by ROSS Intelligence. Ross will be employed in the law firm’s bankruptcy practice which currently employs more than 50 lawyers.
Ross can understand your questions, and respond with a hypothesis backed by references and citations. It improves on legal research by providing you with only the most highly relevant answers rather than thousands of results you would need to sift through.
It constantly monitors current litigation so that it can notify you about recent court decisions that may affect your case, and it will continue to learn from experience, gaining more knowledge and operating more quickly, the more you interact with it.
Andrew Arruda, ROSS Intelligence co-founder and CEO, other law firms have signed for licences with Ross, and more announcements are expected.
It is nice that lawyers will be the first race of sharks to be wiped out by our robotic overlords. If we could replace politicans next that would be even better.
Big Blue said that it has established an internet of things (iOt) centre in Munich.
The centre will be the HQ for its Watson iOt unit and is intended to bring 1,000 IBM developers, consultants researchers and designers to work on cognitive computing and the internet of things.
IBM said it is its biggest investment in Europe for over 20 years.
The company said the centre will offer Watson APIs and services on its iOt Cloud Platform.
The idea is that academics, customers, startups and silicon and device vendors to direct access its cloud based services. It expects automotive, electronics, healthcare, insurance and industrial manufacturers to take advantage of the centre.
IBM believes that although the internet of things will become the biggest data mountain on the planet, 90 percent of that data just hangs around, unused.
The day after Thanksgiving is called by shops “Black Friday” in the USA and has turned into an orgy of American people buying computer and other kit.
Now IBM has had a chance to analyse sales on Friday using its own IBM Watson trend app, it has come out with the items that well-off people spent their money on last Friday.
Samsung, Sony and LG TVs seem to be at the top of the tech lists, according to IBM, followed by Apple watches and Beats by Dre.
Apparently American are also buying brands offering so called “barefoot running” shoes from Nike and others.
Many people are buying kit online, and using their mobiles, with IBM saying that sales for the weekend in the USA were up by 25.5 percent compared to the same period last year.
Smartphones accounted for 44 percent of all online traffic, up 65.7 percent compared to Thaksgiving last year.
The average order value was $130.57.
Big Blue said it has added two more features to its Watson Analytics package.
The additional features are called Data Discovery and Q&A Power. IBM claims that half a million people are using Watson Analytics in less than a year.
It’s certainly got a long list of customers including the universities of Connecticut, West Florida, Iowa and Memphis.
The data discovery module are called “Expert Storybooks”, which measure such things as Twitter, Nucleus Research Marketshare and Intangent.
IBM said more data analysis is shifting to a so-called “self service model”.
It estimates that by 2018 “smart data discovery” which includes natural language query and search, automated analytics and interactive discovery capabilities will be the most in demand business intelligence service.
It claims that by moving analysis to a cloud based model, enterprises can deliver analytics projects without buying complex IT infrastructure.
Big Blue said that its Watson platform is an “entirely new” model of computing because it isn’t programmed and learns.
IBM claimed that in less than in two years the Watson platform now has over 25 application programming interfaces (APIs) available for over 50 technologies, as it introduced new features yesterday.
Those new features include language, speech and vision services as well as more developer tools.
The company claimed its natural language classifier lets developers build application that understand meaning by using its dialogue function.
In addition, Watson visual insights lets developers build apps that will get meaning from social media images and video.
The company also said it has added to its speech to text and text to speech services by adding Japanese, Mandarin, Spanish and Portuguese.
IBM has also put into beta its “knowledge studio” which it hopes will combine machine learning and text analytics in a single tool.
Meanwhile, the company opened a Watson Hub in San Francisco aimed at collaborating with local and Silicon Valley companies.
IBM is branching into the health business with its Watson technology and has hired the CEO of Philips Healthcare to set up its Watson Health Cloud.
Deborah DiSanzo will run the business for Big Blue and has been given the task of expanding the business globally and look after a number of customers and partners including Johnson & Johnson, Apple, Medtronic, Epic and CVS Health.
IBM said it has expanded its portfolio with Watson Health Cloud for Life Sciences Compliance and Watson Care Manager.
The first of these is aimed biomedical companies to bring medical inventions to market more efficiently using a Cloud compliant infrastructure and applications.
Watson Care Manager integrates capabilities from Watson Health, Apple’s Healthkit and ResearchKit letting researchers use iPhones for a range of purposes.
IBM claimed that Watson has made significant inroads into the market since its introduction five months ago.
IBM said it is going to buy Marge Healthcare in a bid to merge its own Watson analytics with data and images from the medical company’s image management platform.
IBM is paying $1 billion for Merge, which sells its platform to over 7,500 healthcare sites in the USA.
IBM believes these organisations could plug the Watson Health Cloud into these organisations.
It’s the third health company IBM has bought this year after it launched Watson Health unit and buying Phytel and Explorys.
Big Blue is ambitious about merging rich image analytics with megical images accounting for as much as 90 percent of all medical data.
IBM said it has released its Chef Watson cognitive computing cooking app to one and all.
The app was co-developed by Big Blue and Bon Appetit and will think up all sorts of interesting flavour combinations which you might like or might not like quite so much.
The app, powered by IBM’s Watson technology includes 10,000 recipes from a Bon Appetit database and offers the opportunity of gazillions of ingredient combinations.
If you hate cabbage, broccoli or cauliflower you can exclude them so that Mr Chef Watson doesn’t dish up, for example, broccoli ice cream.
Watson, according to IBM, is good at finding patterns and relationships hidden in data. According to the company, it’s not just cooking that Watson is good at – it’s being used by fashionistas and life sciences.
You can check out the cook’s ideas here.
IBM has long been touting its Watson technology ever since it managed to use machine abilities to beat a chess grandmaster back in the 1990s. But now it has emerged that Big Blue is more like Sherlock Holmes (pictured, right) than his Baker Street amanuensis, Dr Watson (pictured, left).
The company said it has put IBM i2 Coplink on the cloud, and that will liberate over a billion law enforcement shareable documents to the cloud.
It said the move will let “law enforcement agencies” access a huge network of shareable documents.
Putting Coplink on the cloud means that analytics can be applied to huge quantities of data to help cops use fuzzy logic to correlate information.
IBM said that for the last 20 years it’s helped over 6,000 policing agencies in North America to feel the collar of criminals.
The data being on the cloud means that the cops can use desktops, computers in cars, or tablets and smartphones to access the data.
Police in the USA are being hit by “shrinking budgets”, said IBM.