Tag: tame apple press

Galaxy 8 out today and the Tame Apple Press is terrified

The Tame Apple Press is doing its best to rain on Samsung’s Galaxy 8 parade as early indications suggest that it is going to be far better than what Apple is going to release in October.

Apple’s favourite news agency Reuters  took time out of its busy day to warn users of the dire “fire-prone Note 7” smartphone and demanded to know why the company was not focusing the launch on battery safety rather than concentrating on things like functionality and what the phone does.

It quoted a Los Angeles-based Eric Schiffer, a brand strategy expert and chairman of Reputation Management Consultants saying that highlighting the safety issue at this point will cause the other narrative to be recycled, “so they have elected to suppress and hope”.

To be fair to Samsung, only the Tame Apple Press thinks that the Samsung Galaxy 8 will catch fire. Reuters was finding it hard to dredge up a tame expert who would say that the batteries were a problem. Lewis Larsen, president of Chicago-based battery technology consultancy Lattice Energy said that Samsung had taken measures that should certainly improve battery safety and durability. “These are most definitely not just cosmetic steps ‘for show.'”

But that did not stop Reuters hacks interviewing their word processors to talk about how the new quality measures “can’t guarantee there will be no future problems”.

They even hinted that it did not matter if the failure rate was low at first, in the long term they would catch fire. Of course, they have no way of knowing that and if we were Samsung we would have sued them.

At the heart of the story is that analysts are going on record to say that the S8 will outsell the Galaxy S7, which was Samsung’s best seller in its first year from launch.

Reuters is recommending people not to buy it and to wait a few months to see if it does not catch fire. If people were stupid enough to listen to that advice then it would mean that it would give Apple a chance to release new iPhone as competition.

To put this into perspective, when Reuters covers iPhone launches it bangs on about how anticipated the phone is and focuses on its “game changing” technology, even when the iPhone’s tech has been unchanged for years with incremental changes to the chips, thinning down slightly, and the inconvenient loss of the headphone jack.

Tame Apple Press reports that Apple Music is bad

a8a442ac275a36c2da0b85a42b625225The writing appears to be on the wall for Apple Music after one of Jobs’ Mob’s cheerleaders the New Yorker dismissed the Apple Streaming service as “bad.”

To put this into perspective, the article has the headline “Why Apple Music is so bad when the iPhone is so good,” thus providing Jobs’ Mob with a free advert for its self-reverential out-of-date iPhone.

The writer Om Malik’s theme is that Apple can either create great software, or great hardware but when the two need to work side-by-side, like with Apple Music, the result is pants.

“Apple has always been, and always will be, a hardware-first company. It produces beautiful devices with elegant designs and humane operating-system software,” he enthuses without any trace of irony that might otherwise rescue his reasoning.

Malik then makes the very good point that Apple releases two versions of the same hardware a year and this makes sense but it also applies the same refresh programme to software. As a result its software is nearly always out-of-date and unable to cope with the fast adapting software scene.

He said that Apple’s corporate DNA is that of a hardware company, its activities are meant to support hardware sales. For example, its “Made with iPhone” advertising campaign talks up the iPhone’s camera, and thus drives up hardware sales.

“All of Apple’s services, iCloud, Apple Music, Apple Photos, iMessage, exist to support the sales of phones, tables, and laptops. The executive team, the sales machine, and the manufacturing, software, and services components are all locked into the hardware schedule.”

He added that it was daft that the Apple Music update needs to be revealed at the World Wide Developers’ Conference.

“Why should Apple Music have to wait for the conference to make usability fixes when Facebook and Google, and every Internet-services-oriented company, does this on a routine basis?”

Malik describes a hardware company which is trying to be a software company and failing. In much the same way that Microsoft tried to be a hardware company and balls that up.  But what is more interesting from the New Yorker article is that while the premise is obvious, the fact that someone who is blindly an Apple fanboy is saying it.

Apple fanboys are having a tough time of things lately. Not only is their faith tested by the fact that Jobs’ Mob is failing to attract interest, they also have to cope with the fact that they are no longer seen as the industry innovators. Coupled with this, poor programming and software design is making the rather elderly designs look buggy.

In the past, Apple fanboys would never complain, instead they held fast to the reality distortion field even when their Apple Macs were catching fire. All that is starting to change, as Apple’s grip over its follows starts to slip. Without any inquisition, a new messiah, or at the very least good products with good software, we can see more of this coming.

The iPhone 7 will be another good test of this faith.  So far it appears to have little in the way of innovative technology and will look the same as the disappointing iPhone6S. If it contains the same rubbish software that we are being seen coming out of Apple with its Apple Music then that particular cash cow might as well be sent to the meat works.


Apple suffers worst week since 2013

main-qimg-b12ab19784276d700467d8bdf085500eApple’s poor business model, which is focused mostly on selling one product which has lower tech than others on the market for more money, is finally being bitten by karma.

Friday ended its worst week on the stock market since 2013 as worries festered about a slowdown in iPhone sales and after influential shareholder Carl Icahn revealed he sold his entire stake.

Shares of Apple have dropped 11 percent in the past five sessions. What is worrying Wall Street is that all those funds which have shedloads of Apple shares because they believed they were always going to rise are suffering.

Confidence in the Cupertino, California company has been shaken since posting its first-ever quarterly decline in iPhone sales and first revenue drop in 13 years. Of course that confidence has been misplaced for the last year, it is not as if they did not have any warning.

The Tame Apple press is claiming that the stock’s relatively low valuation as a key reason to hold onto the stock. Icahn however thinks that Apple has a lot lower to fall mostly because the outfit is going to get a kicking from Chinese authorities.  Apple has been increasingly dependent on China lately because the smartphone industry is fairly saturated in the US.

Revenues from China slumped 26 percent during the March quarter and its iBooks Stores and iTunes Movie service in China were shut down last week after the introduction of new regulations on online publishing.

Over the weekend the Tame Apple Press has been trying to say that shares will pick up when Apple releases a new iPhone 7.  While it might sell, word on the street is that it will not have any new technology onboard and will be pretty much an iPhone 6. Apple seems to think it is a good idea to release a phone with all the new technology next year.

With shareholders jumpy it puts a lot of pressure on the iPhone 7, which even Apple sees as a holding product.

Tame Apple Press knives Microsoft’s Windows 10 plan

windows-10-start-menu-customised-live-tilesMicrosoft’s push into mobile might be stalled by the lack of apps as developers are only interested in writing for Android and iOS, at least that is if you really believe  the Tame Apple Press.

Microsoft put the fear of god into Google and Apple by making its new version of Windows accept tweaked Apple and Android apps. But Apple’s favourite news agency, Reuters claims that will not work because Apple is great and has all the developers while Microsoft smells of Nintendo.

The posting reads like a classic Tame Apple Press hatchet job on a potential Apple rival, the only difference is that it does mention Android every time it mentions Jobs’ Mob.

Reuters talked to “a dozen” of “unnamed developers” and found few were going to convert their apps to Microsoft’s new Windows 10.  Four, who already had windows apps said they would do so eventually but “eight said that they were not developing apps for Windows 10 at all”.

Buried at the bottom of the story is a line which confirms why this might be the case. Microsoft hasn’t actually unveiled its new set of tools to turn apps into a Windows format, and so developers don’t know if it is going to be easy or not.

That’s King.com, which ported its popular Candy Crush Saga game from iOS to Windows 10 “with very few code modifications” and will be installed automatically with upgrades to Windows 10.

A Microsoft spokesman said that “it is still early” and many software companies want to explore the tools over the coming months.

Also buried at the bottom of the story was a comment from Jason Thane, general manager at General UI, a mobile app developer based in Seattle who said that if Microsoft has a way for his customers to cheaply and easily upgrade Android and iOS apps for Windows 10 they will have a lot of people wanting to do it.

The rest of the story was all historical about how Microsoft has failed to interest developers in the past. The format of the story is identical to a format peddled in the early days of Android, when the Tame Apple Press would say that there was not enough Android Apps out there to compete with Apple.

Given what Microsoft is proposing, as the response from the Tame Apple Press, there is a fear that Microsoft might be on the right track and will take control of Apple and Android’s app store cache practically overnight.

NY Times sticks up for Apple's iPhone 5S

Apple is getting some great press from the New York Times defending its iPhone 5S.

With signs that the “budget” iPhone 5C is not going to do so well, Apple is pinning its hopes on the “flagship” 5S launch.  Sure, Apple has managed to get a queue started outside some of its stores for the 5S, but it is being populated by the usual hardcore Apple nutjobs who would queue for the opening of an envelope if it had an Apple stamp on it. 

A source at a US wireless carrier told Reuters that the level of inventory Apple has said it would provide for the 5S and 5C on launch day and in the week after launch is very disappointing.  The idea is that Apple is hoping to create the impression of a sell-out by only sending out fewer phones.  The Reuters source said pre-orders are “not overwhelming” either.

Part of the problem is that there is no compelling reason to pay over the odds for either of the phones. The 5S has a fingerprint reader on board as its “killer app” but this has been lampooned as pointless and actually a pretty bad idea for keeping biometric data private.

Faced with this disaster in the making, the NY Times’ David Pogue has defend Apple’s latest gadget. 

Pogue wrote, speaking about the fingerprint reader: the “best part is that it actually works – every single time, in my tests. It’s nothing like the balky, infuriating fingerprint-reader efforts of earlier cellphones. It’s genuinely awesome; the haters can go jump off a pier”.

So in his expert technical opinion the finger printer reader works, which is encouraging, and if you don’t like it you can kill yourself. 

“It’s a terrific phone. The price is right. It will sell like hot cakes; the new iPhones go on sale Friday,” he said.   

He wrote that while competitors include phones that are equally beautiful and can take spoken commands without your having to press a button, that doesn’t mean the iPhones have been overtaken.

“The iPhone’s ecosystem is a deal-sweetening perk — the best apps; the best-stocked online stores for music and movies; smooth synchronizing of your calendars, addresses and even photos among Apple phones, tablets and Macs; and enough cases and accessories to reach from the landfill to the moon,” Pogue wrote.

All this contrasts nicely with the Wall Street Journal’s Walt Mossberg. Mossberg wrote a generally favourable review calling the fingerprint reader simple and reliable. But he noted that the gadget would inexplicably prompt him for a password when swiping a finger to make purchases, which he blamed on a bug.  Clearly this was not a bug seen by Pogue, who would presumably tell Mossberg to kill himself over that remark.

Mossberg reminded Apple fanboys that if they owned the iPhone 5 they had absolutely no reason to buy the iPhone 5S unless they specifically wanted the fingerprint reader. Who, other than David Pogue, would want that?

Apple loses patent spat with Samsung

Apple lost its appeal in a patent troll against Samsung over a patent for synchronising music and video data on its Galaxy smartphones and tablets with servers.

According to Bloomberg, the case was heard by Intellectual Property High Court in Tokyo and it upheld an earlier decision in favour of Samsung.

In August, a Tokyo District Court rejected Apple’s insistence that the Galaxy maker’s mobile devices infringe on a synchronisation invention which sprang fully formed from the genius of Steve Jobs.

Samsung naturally welcomed the court’s decision, while Apple said nothing.

Still it has not been going all Samsung’s way in the Land of the Rising Sun. Last week, the Tokyo District Court upheld Apple’s separate claim that Samsung infringed its patent on the way an iPad or iPhone screen seems to bounce when a user scrolls to the bottom.

It looks like all this is part of a wider war where neither side ever wins, or loses, but has the benefit of dominating headlines when one or the other gains a little victory.

Microsoft Orifice arrives on the iPhone

Software giant Microsoft seems to have melted and allowed its mobile version of Office 365 to be installed on the iPhone.

In the Volish bog, Pat Fox, senior Vole in charge of product marketing in the Microsoft Office Division said he was excited to be adding even more value to its Office 365 subscriptions.

Office Mobile now lets iPhone users access, view, and edit their Office documents and it is surprisingly similar to what is already preinstalled today on Windows Phone 8.

“Because Office Mobile is from Microsoft, your formatting and layout remain intact when viewing, editing or adding comments, thanks to support for charts, animations, SmartArt graphics and shapes. When you return to your PC or Mac your document looks like it should,” Fox enthused.

The way Vole is spinning it is that it always intended to bring Office 365 to Apple, although when it was launched earlier this year Redmond refused to say.

Practically, there were a lot of good reasons not to let the software onto the iPhone because it could be used to prevent its own Windows 8 software making much headway in the business market, or pick up a few orders from the burgeoning bring your own device market.

Since it was released, Microsoft has added Skype calling, and new OneNote features to Office 365. 

Apple's Cook defends his loss of cool

Apple CEO Tim Cook has defended his outfit’s sudden loss of cool and falling share price.

Jobs’ Mob has been accused of losing the plot lately with most of the Tame Apple Press blaming a lack of “game changing innovation” which, apparently, the company displayed while Steve Jobs was alive.

According to Reuters, Cook defended the company’s record of innovation under his stewardship, saying he expected it would release “several more game changers”.

This led observers to wonder if there would be more rounded rectangles or would a platonic solid be among the mix. Apparently though, Cook thinks that wearable computers will be the new thing.

He enthused that it was an area ripe for exploration. Talking to the All Things Digital conference in  California, Cook claimed that the time was ripe for everyone to get excited about wearable computers and there will be “tons of companies playing in this”.

So, no game changing innovation then and Apple will just be following a pack into wearable computers. Knickers?

But with a nod to Apple’s tradition of absurd secrecy, Cook stopped short of clarifying if Apple was working on wearable products amid speculation that it is developing a smartwatch, saying only that wearable computers had to be compelling.

Cook dismissed Google Glass as likely to have only limited appeal. After all, everyone wears watches these days, and few people wear glasses.

He said that there was nothing that’s going to convince a kid who has never worn glasses or a band or a watch to wear one. So he thinks that there are lots of things still to solve in the wearable computer area.

What Cook was a little more enthusiastic about was Apple telly. He said he had a “grand vision” for television that goes beyond an existing $99 Apple TV streaming device.

This is hardly game changing news. Apple has wanted to do a working version of a telly for years without much success at all. Now it is having to concede ground in that area to competition from Google and Intel.

Cook warned that the future of iOS would be evident when it holds its annual developer conference next month, and said the company was investing heavily in online services such as its god-awful mapping application.

When asked if Apple has lost its cool, Cook said “absolutely not” and excitedly went onto list some cool statistics of device sales and usage. He, however, acknowledged that he was frustrated with the sudden downturn in the firm’s stock price.

When one Apple fanboy compared him to Gil Amelio, a former Apple CEO who presided over a low point in Apple’s history during the mid-1990s, he said that Apple believes very much in the element of surprise.

Funny really, we knew you would say that, Tim. 

Apple feature makes sure it misses the last word

Software geniuses at Apple have come up with a super new innovative feature which will make sure that its iMessaging service will be a game changer.

For years now Apple fans have worried about the last word on their iMessages. The last word is always problematic because it often gives complete context to the message, something that is apparently a problem.

Now the clever people at Apple have taken that worry out of users hands by deleting the last word on some messages. Not every last word of course, just in a random way which makes it difficult to discover under what circumstances the fault will operate.

Some have rushed to praise the new feature, confirming that dropping the last word is exactly the sort of thing that Microsoft will be copying in few years.

Legions of Apple fanboys have been writing to education authorities demanding that the last word be dropped from each English sentence.

“Steve Jobs got rid of flash from our computers, and now Tim Cook is getting rid of the last word from,” one fan said, speaking with TechEye. “After all, we never needed the last word in any. Steve Jobs is always. Tim Cook a complete.”

The bug appears to render the final word of certain messages sent from an iPhone or Mac invisible to both sender and recipient. Two phrases are the most affected.

If you attempt to send “I could be the next Obama” followed by a trailing space, Obama’s name will be hidden from the received message.

When you hit the “send” button the final word vanishes and is replaced with blank space. Other phrases also have the bug and apparently Apple fans are having fun trying to find them. “The best prize is a surprise” seems to be another phrase that triggers fault.

The problem first appeared in December on Mac OS X Mountain Lion, with later posts concluding that the visual bug only affects the iPhone. 

Man who bet on Apple to go to jail

A trader who thought that Apple was a safe bet faces 25 years in prison.

According to Reuters, David Miller, 40, who worked for Rochdale Securities, thought that Apple’s shareprice would go up after October 25, 2012.

Apple planned to report third-quarter results and Miller thought the company was going to release some stonking profits.  After all, it had done in the past, and the buzz was that it would this time too.

Miller bought 1.625 million Apple shares and told Rochdale that the trade was for a customer that had in fact ordered just 1,625 shares.

The bet backfired when Apple shocked fans by saying it had not done as well as it expected.  This left Rochdale on the hook for $5.3 million of losses on the extra 1,623,375 shares.  The company was suddenly undercapitalised.

Miller made matters worse by defrauding another brokerage by inducing it to sell 500,000 Apple shares, hoping to partially hedge against the purchase he had made at Rochdale.

He pleaded guilty to wire fraud and conspiracy and could go down for 25 years.

Under a plea agreement he could receive a term of five to eight years and is currently free on bond.

Miller’s lawyer, Kenneth Murphy, said that the event was out of character for a kind and generous family man who has lived an otherwise law-abiding and good life.

Miller deeply regrets what he has done and the harm it has caused to other people, including the former principals and employees at Rochdale.

His old company Rochdale ceased operations and its staff left or were fired in November 2012.