Tag: tablet market

Apple dominates the tablet market

Dell TabletDespite falling sales of tablets in general, data released shows Apple still leads the way in shipments of tablets.

Digitimes Research said that Apple represents 23.9 percent of shipments, followed by Samsung at 14.5 percent of the market.

But the remaining places are disappointing for other vendors, with Microsoft only having 2.3 percent of the market, Amazon 4.8 percent, Lenovo 5.3 percent, and Acer 1.3 percent.

The market research firm said that of the 38.5 million tablets it estimates will ship in this fourth quarter, 30.3 percent will have seven inch screens, 18.3 percent nine inch screens,, 5.3 percent eight inch screens and 9.2 percent tablets with eleven inch screens or above.

While Apple is doing well on shipments, in operating system terms it’s good for Android (56.8%), and Apple iOS 36.4 percent. MIcrosoft has a miniscule 6.9 percent of the market with Windows.

The market research outfit said that sales have fallen 22.6 percent, compared to the same quarter last year.

Tablet sales fall sharply

Dell TabletA report said that 2015 is not a great year for tablet sales.

In fact, according to ABI Research, compared to last year, tablet sales fell by 16 percent causing the big players to feel some pain. In the first quarter of this year, figures showed a quarter on quarter decline of as much as 35 percent.

Apple and Samsung continue to be the leadrs in tablet sales but the smaller vendors are hurting, according to ABI director Jeff Orr.

He said: “The tablet market lacks a truly competitive playing field needing a strong third even fourth vendor to drive the market out of stagnation.”

He said that Acer, Asus and Lenovo could each occupy those spots but have to build their business a little more.

The fall doesn’t mean the end of the road for tablets. Far from it – tablets are still popular in households and both business and education are finding practical purposes for their use.

But the problems tablets have are they last a long time.

Orr said the initial growth of tablets might never be matched again for the sector, but “they are still a strong force in the market”.