People in the US are spending more dough than ever on PC accessories, peripherals and software than PCs according to the latest annual Beyond-the-Box survey by International Data Corporation (IDC).
For every single buck spent on a PC in 2009, buyers are spending $1.05 at the very least on accessories and peripherals. In 2008 accessory spending was just $0.87 per dollar. Spending has been largely focused on security and anti-spam software, but there’s been a continued line on hardware enhancements like graphics cards, memory and storage.
As well as real people, small businesses with less than 100 employees in the States are spending a ton on cash on peripherals and software. The total was $2.7 billion, which makes up almost a quarter (24 percent) of the average computer shopping budget.
The report shows that PC users have been moving towards services based on the web, with cloud-based activities on the rise, while productivity-based activities are apparently not so important to the average consumer now. IDC reckons that, while a lot of companies are rolling with the trend, manufacturers, vendors and distributors “must do a better job” of understanding segmentation and user behaviour to maintain and increase competitive positions.