Microsoft CEO Satya Nadella was grilled by shareholders over the matter of Windows phones.
Microsoft shareholder Dana Vance, owner of a Windows Phone and a Microsoft Band, was furious that he received an email about the Microsoft Pix app but was surprised to learn that it was available for iPhone and Android but not Windows Phone.
Microsoft Outlook has the same problems. Already he was cross that Vole had put the Band on the back burner. It seems that Microsoft has given up on consumer devices.
As part of his response, Nadella said Microsoft’s Windows camera and mail apps will include the same features as in Microsoft’s apps for other platforms.
“When we control things silicon-up, that’s how we will integrate those experiences. We will “build devices that are unique and differentiated with our software capability on top of it — whether it’s Surface or Surface Studio or HoloLens or the phone — and also make our software applications available on Android and iOS and other platforms. That’s what I think is needed for Microsoft to help you as a user get the most out of our innovation.”
Another shareholder said that he uses his Windows Phone “18 hours a day” and yet Vole is stepping away from mobile. “Can you calm me down … and tell me what your vision is for mobile?”
Nadella fudged: “We think about mobility broadly. In other words, we think about the mobility of the human being across all the devices, not just the mobility of a single device.”
However he did say that Vole was not stepping away or back from its focus on mobile devices.
“What we are going to do is focus that effort on places where we have differentiation. If you take Windows Phone, where we are differentiated on Windows Phone is on manageability. It’s security, it’s Continuum capability — that is, the ability to have a phone that can act like a PC. So we’re going to double-down on those points of differentiation.”
He cited the HP Elite x3 device as an example of a Windows 10 phone that follows this strategy.
“We will keep looking at different forms and different functions that we can bring to mobile devices, while also supporting our software across a variety of devices. So that’s the approach you will see us take. We are not stepping away from supporting our Windows Phone users. But at the same time we are recognizing that there are other platforms in mobile that have higher share, and we want to make sure that our software is available to them.”