Most people don’t plan to buy a new tablet in the next 12 months because there’s no real reason to do so.
That’s according to a survey from Gartner, which concluded that only 17 percent plan to buy a tablet in the next 12 months. Gartner surveyed 19,000 people in the US, the UK, France, China, Brazil and India.
Meike Escherich, a principal analyst at Gartner, said applications rather than hardware sell tablets. “Most applications work pretty well first and second generation tablet hardware, and because the operating system can be upgraded for free, the user not compelled to change the device,” said Escherich.
Further, people aren’t particularly interested in the hardware and devices can access the cloud.
She said that “the churn of the mature installed base will continue to fall”. Many tablet users may never upgrade because so called “phablets” and 2-in-1 PCs include the benefit of a tablet.
The survey showed that 48 percent of people didn’t want to replace a hardware unless it was absolutely essential to do so.
The installed base of tablets is to fall next year for the first time, according to a report from ABI Research.
ABI said that by the end of this year the global installed base for tablets will reach 373 million units.
Of those 50 percent will use the Android operating system and 42 percent will use Apple’s iOS operating system.
Of the tablets installed, 48 percent are owned by people in the USA>
ABI thinks there are many reasons for the change in tablet sales.
People are looking to the awkwardly named “phablet” market – a compromise between tablets and essentially smartphones with bigger screens.
ABI also thinks that people will replace their tablets with 2-in-1 ultraportable PCs and some people will just not bother to replace their tablets at all.
The word phablet is an ugly word but means, in the industry, a cross between a phone and a tablet – that is to say a phone with a big screen.
But the bad news for vendors of these devices is that sales of “white box” units made by Chinese vendors fell in the second quarter of this year.
According to Digitimes Research, the reason for the decline is that the main markets for these Chinese products are in Russia, Eastern Europe and South America.
And currency fluctuations has made them more expensive in these regions while demand for 5.5-inch and six inch smartphones has risen
The “white box” vendors, according to the market research unit, also faces stiff competitions from established vendors including Huawei and TCL.
So the white box vendors are being squeezed and sales fell in the second quarter by as much as 15 percent.
Despite figures that show shipments of tablets and 2-in-1 devices will fall by 3.8 percent compared to 2014, there is still an opportunity for vendors selling the machines.
That’s according to a report from IDC, which said cellular tablets and 2-in-1 devices are showing strong growth in some regions.
Jean Philippe Bouchard, an IDC research director, said: “Cellular connected devices fill multiple needs for vendors and carries around they world. They offer a quick solution to price and margin erosion, and when compared to smartphones they offer a less expensive way for carriers to increase their subscriber base.”
Bouchard said that these type of devices currently only represent a small part of the whole market but will grow this year and beyond, compared to wi-fi only devices.
The rise of smartphones with larger screens – so called “phablets” – are having an impact on the market because people think that they won’t need a tablet because a phone with a bigger screen fits the bill.
IDC released a chart showing tablet and 2-in-1 share by operating system, which shows a decline in the Android operating system and a gain in the Windows operating system.
Although people generally are not buying tablets because they last so much longer than Windows based PCs, it’s not all gloom and doom if you make the gizmos.
IDC said today that tablet sales in the first quarter of this year in Western Europe fell by 10.5 percent, compared to the same quarter last year. Shipments totalled 8.5 million units.
IDC blames phablets. Phablets is a horrid made up word which means smartphones with bigger screens.
But although the outlook looks bleak, IDC sees light at the end of the commercial tunnel.
Marta Fiorentini, a senior analyst at IDC, said: “Tablet usage for professional purposes is a reality. Deployment is no longer limited to a few early adopting countries or businesses. The UK, France, German and [the] Nordic countries remain at the forefront of this trend.”
She believes, possibly mistakenly, that the introduction of Microsoft Windows 10 will “resolve most of the infrastructure legacy and integration problems that have so far hindered tablet and 2-in-1 adoption is some existing enterprises”.
Those are the right words to say, Ms Fiorentini. Microsoft and Intel will be proud of you.
More than a billion smartphones and tablets are in use around the world, and research outfit Flurry has detected more than 2,000 unique device models so far.
Rapid development has resulted in a multitude of form factors, from tiny smartphones to huge tablets, but it appears some of these form factors are just fads. One of the biggest fads, quite literally, seem to be phablets.
Flurry found that so-called phablets account for just two to three percent of device usage. This means there aren’t too many of them out there, despite the fact that major outfits like Samsung have embraced them wholeheartedly. Phablets, with their oversized 5+ inch screens, just seem to be a bit too much for the average consumer.
The survey shows that 16 percent of connected devices have screens of up to 3.5 inches, and it is a safe guess that most of them are old iPhones. Mid-sized devices, with screens ranging from 3.5 to 4.9 inches, account for 69 percent of the market. Phablets got just two percent.
Moving beyond phones, small tablets with 7- to 8.4-inch screens, account for six percent of connected devices out there, while full sized tablets, with 8.5-inch or bigger screens, end up with seven percent.
The numbers show a couple of interesting trends. Consumers seem more than willing to pick up small and medium sized tablets, which comes as no surprise. In fact, many analysts believe the next big thing in the tablet market will be cheap and cheerful 7-inchers, like Google’s Nexus 7 and Apple’s iPad mini.
The other trend indicates that overhyped phablets are just a fad. Even upcoming mid-range phones tend to ship with rather spacious screens, while flagship models already feature 1080p screens larger than 4.7 inches. Phablets are now just marginally bigger, with screens ranging from 5.2 to 5.5 inches. The added bulk does not appear to justify the additional screen acreage, it seems.