Tag: micro-architecture

Intel announces Bay Trail tablet CPU, part two

[Part one is here]

Kirk Skaugen, senior VP General Manager PC Client Group at Intel took over in the second half of Wednesday’s IDF Keynote presentation. He began talking about the “2 in 1” computing platform. That raises the question: Have Ultrabooks slipped off Intel’s road map just when HP is announcing its HP ZBook 14 Ultra Workstation?

Kirk Skaugen

 

Perhaps they are simply not selling in the volume predicted at a couple past IDFs when Ultrabooks were announced? Skaugen put it this way: “Now we’ve stopped counting [OEM designs], and assumed that the entire world has gone thin”. He added that more than 40 percent of all Core notebooks have been designed with touch. Seventy percent of today’s Ultrabooks are touch-enabled, on the way to 100 percent touch later this year.

Skaugen said by this year’s holidays, the 2-in-1 form factor will be selling in the $999 down to $349 price range. He said that by the year’s end, there will be 60 2-in-1 devices in that future marketplace. Examples he showed were the Sony Duo 13-inch slider, the Dell XP 11, the Sony detachable – which only weighs 780 grams and handles both wired and wireless, and the Dell XP 12, which is a flip screen. An application from CyberLink will be provided on Haswell machines by the end of the year to energise content creation.

Skaugen handed over to Tami Reeler, Microsoft VP who discussed the Windows 8.1 released to developers. There was the usual sales story about how wonderful Windows 8 is.

In August, Windows 8 had the highest demand and sales, which was probably prompted by the back to school movement. She discussed Windows XP and its end of support in April 2014. She also claimed that “three quarters of the corporate users have moved to a modern Windows from Windows XP” – but she didn’t specify whether they were using Windows 7 or Windows 8.x.

Tami Reeler talks Windows 8 with Kirk Skaugen

Intel says that it has the business community handled with fourth generation core CPUs, SST Pro 1500 SSD, location-based security in the enterprise, and its new Pro-WiDI plus password free VPN connections – which got a round of applause from the audience.

Mario Müller, VP of IT Infrastructure at BMW, was next to join Kirk Skaugen on stage. There was some banter about a new BMW for everybody in the audience. Müller said that 55,000 of its 120,000 employees will be getting core i5 computers, but none of the audience will be receiving a BMW, unfortunately.

Mario Müller and Kirk Skaugen discussing new BMW i8 Plug-In Hybrid Sports Car 

Skaugen returned to topic saying that Bay Trail has 140 design wins and it runs all operating systems faster – Android, iOS, Chrome, and Linux. He talked about the Cinnabar benchmark using the fourth generation Broadwell 14 nm CPU. The chips will include AVX 3.2, DDR4 and PCI Express 4.0 support among their improved feature set.

Bay Trail SoCs are aimed at tablets and convertibles with screen sizes priced at $599 or below and will ship in tablets running Windows 8 and Android, ranging down to below $100 in price. When Chinese tablet OEMs start selling $100 price point 7-inch tablets with Bay Trail inside, then Intel will have to be taken very seriously by the ARM and MIPS partners.

Sony Duo slider as a tablet 

The discussions turned towards 3D. By Q2 2014, Intel predicts there will be collaboration over a 3D camera specification that will be implemented into Ultrabooks. We were told that Intel has had high numbers of downloads for its 3D SDK. It has the $100,000,000 Experience  and the Perceptual Computing Fund to work with.

Skaugen showed a 2D/3D camera that fits into the bezel of an Ultrabook. He gave an example of 3D functionality with a video showing children playing with an Ultrabook which had a 3D camera installed. Their expressions were of surprised joy.

3D developers should be glad to know that Project Anarchy is a free 3D game production engine and is ready to be downloaded and used.

Gonzague de Vallois, VP Sales and Marketing for Gameloft, showed off the company’s latest Android 3D auto racing game, referred to as Asphalt 8: Airborne, which takes advantage of Bay Trail and 3D graphics. At $4.99 it’s pretty affordable.

Gameloft’s Asphalt 8, for Android

Sundar Pichai, Senior VP Android Chrome & Apps at Google talked about the just-introduced Haswell CPU Chromebook and its stunning performance, extended battery life, and 3D capabilities. He also presented Doug Fisher from Intel’s Software and Services Group with an official Google Beanie cap – what a new hire at Google wears for their first days. After Pichai left the stage, Fisher said something about ‘that is a give away’.

Sundar Pichai gives Doug Fisher a Google Beanie

Over 1,000 Intel engineers are working on Google Android and Chrome.

Research firm NPD says Chromebooks represent 20-25 percent of the $300-or-less computer segment. Clearly, Intel has embraced Google’s Android and Chrome operating systems as a target market to put a lot of “Intel Inside”. 

Intel announces Bay Trail tablet CPU: Part One

Wednesday’s IDF Keynote started by asking the audience to stand for a moment of silence in remembrance of lives lost on 9-11 in 2001. From there, it was business as usual with product hype and promises of future success.

Intel seems to be spotlighting health. It opened with a feel-good video of Jack Andraka, child prodigy and biology whiz. Andraka is a high school sophomore who won the youth achievement Smithsonian American Ingenuity Award in December 2012 for inventing a new method to detect a lethal form of pancreatic cancer.

From there, Intel moved into its theme of “The Internet of Things.” One thing that aroused curiosity was a dull white plastic wristband on every seat. It became an attention-getter later in the programme. In the meantime, everyone got a shot at the podium to talk about their pet project.

Doug Fisher, VP General Manager Software and Services Group, gave a few brief remarks, then introduced Dr. Herman Eul, VP General Manager Mobile and Communications Group. He started off with a video about MTV and Intel getting together to improve the audience’s experience because they do not really understand how wireless works, and what are its limitations.

 
Eul said the goal is to make the mobile platform smarter, the CPU more powerful, and the imaging performance better. He did a brief introduction of “Bay Trail,” the next-generation Atom Z3000 ,  focusing on it being used as a gaming platform. He showed that it is capable of running Windows – which is called heavy legacy software – or running Android OS, Apple OS, Chrome OS, or Linux OS. Bay Trail is a 64-bit processor, built using Intel’s Silvermont 22nm micro-architecture. There will be six variants of the chip available – with dual and quad-core configurations. Clock speeds will range from 1.8GHz to 2.4GHz.

Bay Trail’s Hardware and Software supports:  

  • Windows (32/64-bit) and/or Android and/or Chrome
  • Displays resolutions up to 2500 x 1600 (Retina display)
  • Dual independent displays
  • Intel Wireless Display (WiDi) technology
  • Up to 4GB of LPDDR3 RAM
  • USB 3, HDMI, Displayport, SD card, NFC, 4G, Wi-Fi, GPS
  • X 11, Open GL 3.0 graphics
  • Up to 13MP camera on the rear with Zero shutter lag, burst mode, digital video stabilization, 1080p recording at 60FPS and up to 2MP on the front.

Eul then brought Victoria Molina on stage, a fashion industry consultant and former executive for Ralph Lauren, Levi’s, and the Gap, who explained her virtual shopping experience application. They developed it using the Intel Android SDK in about a week  – but gave no information on the experience level of their programmers.

Molina said the most important part of this application is the fit map, an important factor in making the apparel attractive on the wearer, to attain a “cool” outcome. The application uses an avatar based around the person’s measurements, height and weight, and a facial photograph. The shopper goes out to the web site where they want to shop and chooses the clothing to virtually try on before purchasing. Next, the website pulls up sample clothing from their product lines.

After you build your ensemble of clothing, then you can adjust the clothing so the fit is tight, medium, or loose. After deciding on your look, you go through the “Cat Walk” show-n-tell process. That means the avatar is dressed with each one of the outfits in the size and drape you want and it looks like you are a model on a fashion show runway. Molina said, “This will revolutionise the online shopping experience. Because of the huge “cool factor”.

Next, Intel focused on a Bay Trail small-form-factor tablet running and editing videos. Eul invited Jerry Shen, chief executive of Asus, to introduce its T100, a 2-in-1 Bay Trail notebook with over ten hours of battery life. “We are very excited about the Bay Trail quad-core promise,” Shen said.

Asus is more optimistic than Intel regarding battery longevity. Intel claims Bay Trail tablets could weigh as little 14.1 ounces and offer more than eight hours of battery life when the users are watching high-definition video.

Neil Hand, Dell’s VP of Tablets, showed its  Venue 8-inch, Windows 8.1, Bay Trail tablet that is going to be shipping soon. He said it has 4G LTE.
 
Eul talked briefly about upcoming Merryfield, a 22nm SoC which is build on the Silvermont architecture specifically for smartphones. We were told that Airmont, a 14nm process engineering SoC with all the features of Bay Trail for tablets, is on schedule for Q3 2014 release.

Finally, Eul satisfied our curiosity by showing his audio DJ idea which activated those dull white plastic bracelets that were sitting on each chair. A video was projected onto the giant screens in the auditorium showing the Keynote audience and the wristbands lighting up in synch with Eul’s music.

The presentation took another turn with Kirk Skaugen, Senior VP General Manager PC Client Group at Intel which will be covered in part two.