While the Tame Apple Press is insisting that people are interested in buying the disappointing iPhone 7, it is clear that interest is failing and the evidence can be seen in Denmark.
At the Apple store in Viborg, Denmark’s second-largest municipality, only two people appeared to be in line for the grand opening of the iPhone 7. What made the whole thing cringe-making, was that Apple staff put on the same “show” including balloons, streamers and other things for the two people.
The vid below has been viewed almost 200,000 times on Imgur with the two-person line looking pretty dumb against the celebratory backdrop of balloons and a red carpet.
The poor store employee was definitely expecting a crowd but the look on the two unenthusiastic iPhone 7 seekers faces when he popped the gold confetti onto them is a hoot.
The response in China has also been disappointing and it looks like if Apple had any success at all trying to sell its phone it has been on its home turf in the US.
It looks like Apple has written off this year as an annus horribilis and is not buying nearly as many smartphone components.
According to Asian suppliers, Apple has cut the number of components down this quarter indicating that Apple things the market is going to be soft as a baby’s bottom.
The Tame Apple Press is having a job giving its favourite smartphone maker free publicity for the coming iPhone 7 because it looks like it is nearly identical to the iPhone 6S. It appears that Apple is not even trying.
Taiwanese chip firm Advanced Semiconductor Engineering warned that Apple was being more conservative in placing orders compared with last year.
Nikkei said that hat component suppliers in Taiwan would receive fewer orders from Apple in the second half of 2016.
Earlier this month, Goldman Sachs lowered its price target on Apple’s stock on worries about slowing growth in the smartphone industry.
At the time, the brokerage also lowered its fiscal 2016 forecast for iPhone shipments to 211 million units from 212 million units.
Apple reported its first-ever quarterly decline in iPhone sales in April and it is expected that the iPhone 7 will be a huge disappointment. Apple’s shares have fallen 12.6 percent this year which is a little surprising given the amount of bad news the outfit has been doling out.