Tag: iphone 6s

Apple’s new iPhone is just an old one in drag

benedict-cumberbatchFruity cargo cult Apple’s continued faith in the stupidity of its customers showed yesterday when it released a practically identical phone to an old model and called it something else.

Apple announced a “new” four-inch iPhone SE today, and it killed off the iPhone 5S. This was because the iPhone SE was actually the iPhone 5S in a different box.

There is nothing new about the size, shape, look, hardware, or software of the iPhone SE. You can even buy it in the same horrible 16 gigabyte model as its predecessors. The display is the same and the software is the same.

Inside it uses the same camera and processor as the iPhone 6S so it is a moderate upgrade – but nothing a user is likely to notice.

Even the Tame Apple Press is a little miffed. On a day when normally they would be creaming themselves to praise what every gilded dog turd Apple had created as “super,” “cool,” “game changing” and “innovative.” Gizmodo was actually  “sarcastic”.

“ Calling this a new phone is like a putting a wig on a body pillow and naming it Samantha. Samantha is still a body pillow. Samantha still can’t love you back,” sulked the magazine.

So basically if yesterday, if you wanted to buy a 4-inch phone from Apple, you could buy the iPhone 5S. You will still be able to buy an iPhone 5S tomorrow it will just be called the iPhone SE.  Apple really has run out of ideas.

Apple sued over the only innovation in the iPhone 6S

Old Apple logo - Wikimedia CommonsWhen the iPhone 6S and iWatch came out they was greeted by a loud sounding yawn even though Apple insisted that its haptic technology was worth buying because it was “super, cool and innovative”.

However not only did the iPhone 6S fail to interest so many people as Apple’s earlier models, it would appear that the haptic technology was not that innovative and Apple was not thinking different at all.

Immersion has accused Apple and carrier AT&T of infringement of three of its patents in the latest iPhone models and Apple watches.

Immersion has 2,100 issued or pending patents worldwide covering various aspects and commercial applications of haptic or touch feedback technology, has asked the US International Trade Commission to ban the import of the specified iPhone and

Company CEO Victor Viegas named in the actions the iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, Apple Watch,

Apple Watch Sport and Apple Watch Edition are using its tech, the claim runs.

“While we are pleased to see others in the industry recognize the value of haptics and adopt it in their products, it is important for us to protect our business against infringement of our intellectual property in order to preserve the ecosystem we have built and the investments that we have made in continuing to advance haptic experiences. We will vigorously defend the intellectual property we have developed when it is infringed,” he said.

The Apple Watch has haptic features promoted under the names Force Touch and Taptic Engine, according to the complaint.

The patents involved include No. 8,619,051, which refers to a haptic feedback system with stored effects, and U.S. Patent No. 8,773,356, which refers to a method and apparatus for providing tactile sensations. The complaint also charges the iPhone 6s and iPhone 6s Plus with infringing its U.S. Patent No. 8,659,571, which refers to an “Interactivity Model for Shared Feedback on Mobile Devices.”

Apple hurt by poor sales

Old Apple logo - Wikimedia CommonsA report from Digitimes Research (DR) estimates that shipments of the iPhones will fall by between five and 10 percent during the first calendar quarter of this year.

The iPhone 6S and the iPhone 6S Plus haven’t sold very well and while Apple had a bumper fourth quarter in 2015 with a growth rate of 50 percent, that’s not expected to continue in the first quarter.

Sales of Apple iPhones represent over 60 percent of revenues, according to analysts at DR.

Apple has its phones manufactured by a number of Asian vendors but DR said there are discrepancies between production volumes and sales volumes of the 6S and 6S plus. It believes that as many as 15 million iPhone 6S phones will be booked as “deferred sales” for Apple’s fiscal first quarter 2016.

In plain English, that means phones are sitting in warehouses gathering dust.

More Apple doom – iPhone production cuts

lucas-cranach-the-elder-eve-offering-the-apple-to-adam-in-the-garden-of-eden-c-1520-25-oil-on-wood-detail-of-407328In a sign that Apple’s days of printing its own tax-free money are over after people decided not to buy its iPhone 6s.

According to the Nikkei Apple will cut production of its latest iPhone models by about 30 percent in the January-March quarter as shedloads sit in storerooms unsold.

The Tame Apple Press insists that production will be scaled back to let dealers go through their current stock and then it will be business as usual. Normally in cases like this it means that the product has reached its end of life. It could explain why Apple is supposed to be fast tracking the iPhone 7. Normally those would come out in October, but it has been rumoured that Jobs’ Mob is releasing them halfway through the year instead.

The report prompted a 2.5 percent drop in Apple shares, which have lost about a quarter of their value from record highs in April, reflecting worries over slowing shipments. Shares in the mainly Asian makers of the iPhones’ screens and chips were also sharply lower on Wednesday.

Wall Street had been getting cynical about Apple’s ability to make record products sales when the smartphone market was saturated and the Chinese market was in the doledrums.

FBR Capital Markets analyst Daniel Ives called the cut “eye-opening.” He said that Wall Street was bracing for a cut but the magnitude was a bit more worrisome.

Some smelt a rat when China’s Zhengzhou capital city government issued $12.53 million in subsidies to companies under Foxconn, a major iPhone assembler.

Foxconn employs hundreds of thousands of workers in the province, and a subsidy of this kind suggests the government is concerned about the company’s ability to maintain its workforce.
Foxconn had granted its factory workers time off around Chinese New Year, which falls on February 8, rather than follow its past practice of paying overtime to keep its production lines humming through the biggest holiday in China.

TSMC bets on Apple iPhone

TSMC fab in Hsinchu - Wikimedia CommonsThe Taiwan Semiconductor Manufacturing Co (TSMC) has posted robust monthly results and that’s largely due to the success of Apple’s iPhone 6S machines.

TSMC ia a foundry that produces semiconductors based on designs from its customers and is responsible for making the microprocessors in the Apple iPhones.

While the rest of the semiconductor industry is languishing in the doldrums, TSMC turned in revenues 10 percent higher than the same month.

According to the Taipei Times, Morris Chang, the “father” of the semiconductor foundry business, said that net profits will increase at 10 percent year on year.

Earlier this year, TSMC said it would not spend as much on capital equipment as it had first anticipated – citing soft demand in the overall chip business.

Apple posts results lower than expectations

apple-dalek-2Apple spinners were doing their best to paint a rosy future for its operations after turning in results which were lower than many analysts expected.

It is worthwhile pointing out that analysts have been predicting trouble ahead for Apple as its days of mega-growth appear to be over so they had low expectations.

On paper the figures looked great, but China sales dipped from the fiscal third quarter, when Apple notched $13.2 billion in revenue there.

The decline is important as many analysts believe China is poised to replace the United States as Apple’s biggest market – only this suggests that it is losing its grip.

Apple, the world’s largest company by market value, said it sold about 48.05 million iPhones worldwide in its fiscal fourth quarter ended 26 September, slightly below analysts’ average forecast of 48.72 million, according to a poll by Fortune magazine.

For the current quarter, which will include a full three months of sales of the new iPhone 6s and 6s Plus models, Apple forecast revenue between $75.5 billion and $77.5 billion. The company’s generally conservative forecast was in line with what Wall Street thought.

Morningstar analyst Brian Colello said the forecast was slightly below expectations but investors were pricing in a worse outcome.

Investors and analysts are more interested in what happens in the Christmas quarter. There is always a spike in sales when Apple fanboys automatically replace their gear. The Christmas rush is a time when Apple should make a lot more money.

Shares in Apple raised when investors believed that things were not as bad as they thought they were for the fruity cargo cult. Then they fell again when they realised they were still just as bad. It could have been worse. Some analysists were predicting 20 percent falls in shares.

Apple charges the most to its poorest customers

Databroker_scrooge_mcduck-346x260Fruity cargo cult Apple has touted its future success in China and India as reasons why it will continue to make money. However that has been called into question by its daft pricing policy.

You would think that trying to sell phones to poorer countries, Apple would reduce the price a bit so that more people could afford it.

Apparently not. Apple thinks it is better to charge poorer country’s more for its shiny toys.

They say time is money, but unfortunately for Apple enthusiasts in India, they’ll need to spend more of both for the iPhone 6S.

Not only is it launching its iPhone 6S three weeks after it was released in much of the western world, it is charging Indians $955 for the 16GB entry model. The top-of-the-line 128GB 6S Plus, which will $1,415. The average wage in India is $295, so to own one a person will have to work for three months and not eat – a small price to pay for a phone with no compelling hardware and which will be out-of-date in a few months.

In the US they pay $949 for the 128GB 6S Plus, a full $466 less than those in India.

Analysts say that such expensive smartphones will alienate almost all of its prospective user base in India.

Though Samsung and its Galaxy S flagship devices have a presence in the Indian market, the S6 starts at $615. The most popular smartphones are budget, sub-$200 devices like Chinese handset maker Xiaomi’s RedMi range and products made by local brand Micromax.

When the iPhone 6 series launched in India last year, the 16GB 6 model was priced at $865.

Prior to pricing being announced for India, France was the most expensive place to buy an iPhone 6S, with the range starting at $845.

Pink iPhone turkey switches itself off

pink-turkeyThe pink “iPhone 6S” is turning out to be a real turkey and packed full of bugs… er features.

The latest bug is one which turns off the phone for no apparent reason.

Owners have been reporting that the iPhones are turning off randomly when left alone . It happens when the phones have a ton of battery life and no particular reason to switch off.

This odd behavior has been talked about on reddit and the official Apple Support Communities. “New Phone 6s 128GB turned off for no reason the last two nights,” wrote Joachim Frey in an Apple discussion thread. “In the morning you then have to push the power-on button for a long time to get it started.”

“I’ve had my phone since Friday and it has powered off/refused to come out of sleep at least once a day since,” added Todd Sizemore. “I set mine up from scratch so I at least know its not a problem stemming from an iCloud backup.”

There have been a few problems with the phone running a little hot too. The Home/Touch ID button on the iPhones felt hot when experiencing the power-off issues and that it takes a longer than expected amount of time to awake the iPhone from its deep sleep.

Apple has not said anything about the problem. Those who do contact Apple support are being told to bring their iPhones in to have them looked at. We guess after a few months Jobs Mob will pretend that the problem only affects a “ small number of users”.

There have been a number of bug reports associated with the phone, but it is not clear if these are caused by the phone or the equally buggy new operating system..

Reporting of the problem in the Tame Apple Press is about what you would expect. A small mention of the problem with a cut and paste advert for the iPhone slapped in high up the story.

Apple queues down by 60 percent


apple queueOne of the signs that Apple is falling from favour is that its queues are getting shorter.

Despite there being better buying options, Apple has always encouraged its fanboys to queue outside its stores, sometimes months an advance, to provide the Tame Apple Press (TAP) with a thinly disguised advert.  The long queues showed how popular the phone was along with the enthusiasm of customers.

Until now.

Apple’s Covent Garden store queue revealed how far the Apple brand has fallen in Europe.  The Covent Garden branch is the biggest in Europe and the numbers of people queuing for the just released iPhone 6S wasn’t quite as big as last year.

There were the usual nut-jobs there to be interviewed by the Tame Apple Press, but the metal barriers erected in the cobbled streets in front of the store were not full to bursting, as they were last year and the year before.

The queue was a miserable 400 people strong by the time the doors opened at 8 AM –  an impressive number for any launch but far short of the 1,000 or so that queued last year.

The Tame Apple Press was in a quandary and did its best not to reach the conclusion that the iPhone 6S was just not big enough to drag as many people onto the streets overnight as last year’s shiny toy.

Some tried to blame online sales, but they existed last year and still people queued.

Other TAP members used the opportunity to advertise how different the new iPhone was from the old one by reporting instead that it was now available in a very manly pink and that sales of these versions of the phone were higher than expected.

But nothing could answer the problem that that buyers were not be quite as eager this time around. This also flies in the face of Apple claims the new iPhone is looking set to beat the 10 million sold of last year’s iPhone 6 with the first few days.

How Apple stuffed up the iPhone6S

iphone6-stock-photoApple’s iPhone6S upgrade might be showing how far the outfit has moved from being aware about what is happening in the market.

The entry-level edition of the phone comes with just 16GB of storage which contains pretty much all you would need for songs, movies, photos, and apps if you had bought the phone a couple of years ago.

Storage prices have been falling dramatically over the last couple of years so the cost to Apple of having storage that is more meaningful is minimal. Yet the iPhone 6S comes with features which need shedloads of storage.

Obviously, Apple thinks you will reject the entry-level phone and buy something a little more expensive, but that defeats the purpose of having an entry-level phone. First time buyers in Apple’s Walled Garden of Delights are going to have a terrible experience, dump it and never come back.

Apple should be thinking long term with an entry phone and not sell something that does not really work or show it up.

Leaving the entry-level unit at 16GB of storage rather than 32GB drives higher profit margins in two ways. It reduces the cost of manufacturing the $649 phone, which increases profit margins on sales of the lowest-end model. It pushes many people who might be happy with a 32GB phone to shell out $749 for the 64GB model.

A 64GB flash storage chip is more expensive than a 16GB flash chip, but it’s not anywhere near $100 more expensive, so pushing people up the chain increases not just revenue but profit margins.

But it is a moot point if Apple needs more cash and this sort of approach which seems them milking users for no good purpose is going to make it less popular than Microsoft. What is weird is that the extra costs of giving the user something worthwhile are minimal.

Apple might be the market leader in smartphones, but there is no guarantee that it will remain so.

The smartphone market is shrinking and areas like China which were supposed to keep it alive are contracting. This means that Apple is going to end up competing on spec with much cheaper android phones.

Killing the 16GB phone and replacing it with a 32GB model at the low end would help create satisfied customers, positive press coverage, and goodwill. It would hold a reputation for true commitment to excellence, and a demonstrated focus on the long term. These were the reasons people claimed they bought Apple products.

Now it is getting harder to see it doing more than squeezing cash out of customers for no real reason.