IBM has pulled one of its marketing campaigns after it was dogged by sexism claims.
Big Blue introduced the promotion a couple of months ago which was supposed to attract more women to science and technology by encouraging them to “hack a hair dryer”.
IBM’s campaign basically said: “Girls don’t like science? Women can’t code? Only men wear lab coats? It’s hair-raising misperceptions like these that keep bright minds out of research labs, scrum…”
What could possibly be wrong with that? It seems that someone got a little cross over the campaign on the worldwide wibble.
Now IBM has pulled the plug on its #HackAHairDryer initiative after a multitude of women complained that it fed off sexist stereotypes. Apparently women in technology are not interested in worrying their pretty little faces hacking hair-driers, they are more interested in doing more important things like building robots.
In other words the same minds that gave us these advertising campaigns are the same ones who think women are more interested in shopping and make-up than science – part of the problem not the solution.
Worldwide revenues from enterprise storage systems grew by 2.8 percent in the third quarter and amounted to a figure of $9.1 billion.
That’s according to a report from IDC, which said capacity shipments were up by 31.5 percent compared to the same quarter last year, and amounting to 33.1 exabytes.
Original design manufacturers (ODMs) which sell directly to hyperscale datacentres appeared to do the best, with this section of the market growing by 23.4 percent year on year with revenues of $1.3 billion.
While external storage systems is the biggest market segment, the $5.8 billion of sales showed a fall of 3.1 percent, year on year.
EMC was the leader in the quarter with 18.4 percent of revenues, followed by HP (16.3%), Dell (9.9%), NetApp (7.1%), IBM (6.4%). The ODMs took 13.7 percent share.
Shipments of servers worldwide in the third quarter of this year grew by 9.2 percent, while vendors’ revenues grew 7.5 percent.
But, according to Jeffrey Hewitt, a research VP at Gartner, there were mixed results depending on the regions. “All regions showed growth in both shipments and vendor revenue, except for Eastern Europe, Japan and Latin America, which posted revenue declines of 5.8 percent, 11.7 percent and 24.2 percent respectively,” he said.
The reason for the differences in regional performance were mostly down to currency fluctuations, he said.
The Asia Pacific region showed a 23.8 percent shipment increase, with revenue growth at 25.4 percent.
HP dominates the worldwide server market, followed by Dell, IBM, Lenovo and Cisco.
IBM showed a decline of 42.8 percent but that’s mostly because it sold its server business to Lenovo. However, its mainframe business grew by 15 percent, Gartner said.
The RISC, Itanium and Unix server revenue declined by 11.5 percent during the quarter.
The day after Thanksgiving is called by shops “Black Friday” in the USA and has turned into an orgy of American people buying computer and other kit.
Now IBM has had a chance to analyse sales on Friday using its own IBM Watson trend app, it has come out with the items that well-off people spent their money on last Friday.
Samsung, Sony and LG TVs seem to be at the top of the tech lists, according to IBM, followed by Apple watches and Beats by Dre.
Apparently American are also buying brands offering so called “barefoot running” shoes from Nike and others.
Many people are buying kit online, and using their mobiles, with IBM saying that sales for the weekend in the USA were up by 25.5 percent compared to the same period last year.
Smartphones accounted for 44 percent of all online traffic, up 65.7 percent compared to Thaksgiving last year.
The average order value was $130.57.
Big Blue said it has made available a beta version of a service that will translate apps to be translated in nine other languages than English.
IBM Globalisation Pipeline uses English as its core language but will translate apps into French, German, Spanish, Portuguese, Italian, Japanese, simplified Chinese, traditional Chinese and Korean.
The Pipeline doesn’t mess with the code but is used to automate text seen by people using the apps.
The machine translation also is editable by human beings to maintain consistency and quality, supports a number of app source file formats, and open source software development kits.
Bluemix is IBM’s one billion dollar cloud foundry, launched last year, and now includes over 120 tools and services, the company said.
Scarcely a week goes by without IBM acquiring a company and this week is no exception to that rule.
IBM said it had bought private company Gravitant for an undisclosed amount.
The company makes cloud based software to plan and manage services from multiple suppliers across so-called hybrid clouds.
The software is basically a tool for enterprises to buy computing and software services from different suppliers through a single console.
IBM senior vice president Martin Jetter said that “enterprise IT is many clouds with many characteristics, whether they be economic, capacity or security”.
The acquisition of Gravitant means the integration of its software into IBM’s Cloud and offering software as a service (SaaS).
IBM said it will buy The Weather Company assets, excluding the TV channel.
Big Blue will take over the Weather Company’s B2B, mobile and cloud based web properties.
The reason for the acquisition, IBM said, is to act as the foundation stone for IBM’s Watson Internet of Things (IoT) unit and its Watson IoT Cloud platform.
IBM will license content to the Weather Channel for its TV broadcasts.
IBM said that the Weather Company generates an extremely high volume of data. John Kelly, a senior VP at IBM, said: “This powerful cloud platform will position IBM to arm entire industries with insights… and take action from the oceans of data being generated.”
The Weather Company has models that analyse data from three billion weather forecast reference points, over 40 million smartphones and 50,000 air flights every day.
IBM did not say how much it has paid for the outfit.
Wipro, a major Indian service and business company, has signed a deal with IBM to use Big Blue’s Bluemix cloud development platform.
Wipro, on its part, said it will train 15,000 of its developers to use Bluemix via an online open course across 58 countries.
Wipro is to use over 100 services in IBM’s public Bluemix catalogue but will also use Bluemix Dedicated. That’s a private cloud version for developers to build apps that access sensitive data.
IBM gets access to Wipro’s global pool of developers to release new Bluemix features.
Wipro believes that the deal it has signed with IBM will give it access to Bluemix that will benefit its customers.
No financial details of the deal were announced.
IBM said it is to create a UK Power design centre at Hartree in conjunction with Nvidia, Mellanox and Science and Technology Facilities Council (SFTC).
Power is shorthand for IBM’s microprocessor family, and the centre will focus on high performance computing for modelling, simulation, and big data analysis.
The UK government had recently announced investment into the Hartree Crntre at Daresbury, in the belief it will boost economic growth.
Dr Peter Allan, acting director of the Hartree Centre said the new design centre is aimed at helping industry and academia use IBM and Nvidia’s expertise in supercomputing.
Dave Turek, an IBM VP of high performance computing, said the centre will extend existing acceleration and design centres in Hermany and France, based on the OpenPOWER technologies.
The mysterious German software company which makes expensive business software is doing better than expected.
SAP has been putting a ton of money investing in the cloud and it said that its strong third quarter results were the result.
In a statement, SAP reported a 19 percent rise in third-quarter operating profit to $1.54 billion, confirming results it pre-announced last week.
Chief Executive Bill McDermott claimed that the reason why SAP didn’t raise the guidance is because it is an annual guidance and the biggest part of the annual operating plan is still to be determined based on SAP’s fourth-quarter.
SAP has a target to increase cloud and software revenue by eight to 10 percent in constant currencies during 2015. McDermott thinks he is on track to do that.
The company is doing a lot better than IBM in getting its cloud act together, but is still not as big a market player as Salesforce or Amazon,