After years of planning, and a failed court case, the fashion bag maker Intel has finally worked out a way of trademarking the letter i.
The company which was famous for unsuccessfully taking people to court in the 1990s for using the letter i in their company name or products has finally worked out a way to do it.
According to Creative Review, Dalton Maag has worked with design agency Red Peak to create technology company Intel’s first ever proprietary typeface, Intel Clear.
Apparently Intel Clear works on all writing systems and on any media platform and can be used in Latin, Greek and Cyrillic styles in a range of weights, and the typeface will eventually be applied to all Intel communications in every language. We guess that will include Double Dutch and management-speak which is the favoured language of the PR department.
Red Peak said that it felt Chipzilla needed a font that would work just as well on tablets as billboards.
Dalton Maag creative director Bruno Maag said that Intel needed a brand font with personality which could be “read by a five year old as much as by an 80 year old, used in small, large, in print, on screen and on devices that haven’t even been invented yet”.
However the upside for all of this is that if anyone uses it without Intel’s permission they could be sued for breaching trademarks.
Chipzilla’s defence of the letter i has been very low key lately. In fact Apple has swept in and tried to take people to court for using the letter instead. Fortunately for the English language, which uses the letter i a lot, Jobs’ Mob has been just as successful as Intel at trademarking the letter. In other words, a fail.
IP Australia, the government board that watches over trademarks, recently threw out Apple’s claim saying that just because a product carries the letter “i”, it was the brainchild of Steve Jobs. That case revolved around a laptop bag named DOPi which was iPod backwards.
The latest research from the US says that the best typeface to see on your screen is Verdana.
The study, which was carried out by Vision Ergonomics Research Laboratory and funded by Microsoft, said that using the right font could saving your eyes and protect you from disorders like the computer vision syndrome (CVS).
Apparently Verdana was the best and it should be set between 10-12 points.Dr Jim Sheedy, the top boffin in charge of the project said that nearly half of Americans have some level of CVS.
He said if the text size is three times lesser than your threshold size, you would struggle to read the font.
This would make you lean forward to read clearly, which would then affect your body due to uncomfortable posture.Sheedy added that 60 to 90 percent of computer users experience eye and vision disorders associated with constant exposure to computers and similar electronic gadgets.
The most common common symptoms of CVS are tiredness, sore eyes, eye strain, dry eyes, red eyes, fatigue, repeated headaches, burning in eyes, pain in and around the eyes, glare sensitivity, difficulties in focusing, excessive tearing, contact lens discomfort, double vision, periodic blurring of near and distant vision, liking Craig David and death (we made the last two up).
While not being a cure for the illness, setting your font to Verdana will help. Apparently.
For ages you could see a web page in a limited range of typefaces, Arial, Verdana, Georgia or Times.
Now it seems that all that is about to change tomorrow as one of four typefaces Monotype Imaging, a Massachusetts company that owns one of the largest collections of typefaces in the world, made 2,000 of its fonts available to web designers.
The move follows the San Francisco-based FontShop, which put several hundred of its fonts online in February. In just a few weeks, Font Bureau, a Boston designer of fonts, will make some of its typefaces available online as well.
Tal Leming, a typeface designer told the Seattle Times that it was like the bit in the flick the the ‘Wizard of Oz’ moment when they go from black and white to colour.
For many designers, the change will be subtle. Good graphic design is generally meant to be invisible, they think, improving readers’ experience of the text but not getting in the way of it.
The reason you can see any fonts at all on the web is that they have been licensed by the company that is running a computer’s operating system.
Some of the more important typefaces, such as Caslon will default to Times if you don’t have them installed on your PC.
A few small foundries started rolling out these temporarily downloadable fonts in 2007.
Now it seems that some of the bigger names have followed suit.