While developers admit that Apple is a nightmare to work for, the belief is that they can be sure of getting money back by being involved in the store.
However, developers are starting to question the wisdom of their Apple involvement and are discovering that pulling apps from Apple’s store do them no harm at all.
Techcrunch spoke to Dash creator Bogdan Popescu who thought he was in trouble when Apple pulled his Dash app off of the App Store. In the 100 day period since the move, Dash maintained and even increased revenue and found that its users didn’t care which platform they were using.
More than 84 per cent of the customers simply moved over to the independent app license from the App Store license and Popescu found that he did not have to deal with Apple anymore. He had full control over his business and did not have any App Store installation/updating/purchasing issues.
Paul Kafasis tried something similar. When he pulled his Appl a year ago he found that the 50 per cent of sales which went through the App Store turned into direct sales through his website.
“It appears that nearly everyone who would have purchased Piezo via the Mac App Store opted to purchase directly once that was the only option,” he said.
It appears that the Mac App Store was not driving sales to developers it was driving sales away from our own site, and into the Mac App Store.
Maintaining the app for the app store is costly and much of his revenue went to paying the App Store a commission. Moving to a direct model was much better than trying to obey Apple’s channel rules.
Basically, developers are discovering that having more than one sales channel is also massively important.
Many developers are considering setting up a system where they exist on the App store but charge more for the product. Smarter customer will go to the website where they can get it cheaper, but the lazier types will effectively end up paying Apple’s tax.