Microsoft’s Kevin Dallas was showing hacks an embedded version of Windows 7 designed to run on TVs, set-top boxes, and other devices.
The new software could allow Windows Media Centre on new types of devices, Microsoft said.
Dubbed the Windows Embedded Standard 7, the software was shown Tuesday at the ESC Silicon Valley conference in San Jose.
The PC version of Windows 7 is already running on one in ten per cent of computers worldwide.
Redmond showed the embedded software, previously code-named Quebec, at ESC Boston in September.
There is no news on who will be running the software in an embedded chip yet or how much Redmond is going to charge for it. But this represents Microsoft pushing into a market which no one had predicted it would.