THQ Homefront launch goes from bad to worse

Danny Bilson at THQ says, in a statement to the press, that “Homefront is set to become one of THQ’s most successful original IP launches.” 

Which is an interesting take on March’s finest PR disaster so far, where the company planned the release of 10,000 red balloons in honour of a game which features a plot where the US has been invaded by North Korea.

Alongside reports of a mock demonstration against the North, as organised by the game developers, there was a marketing stunt of dubious taste emulating a similar ploy from South Korea. That’s where the democratic South sent over a heap of balloons as a symbolic message of peace and good hope to the Despotic nation.

Of course these balloons would, cleverly, contain vouchers for the game.

Faces in San Francisco Bay were left a similar shade of red to the balloons when they were swiftly blown into the sea in their thousands, leaving residents and environmentalists rather upset.

“When I looked out the window and saw thousands of balloons dropping straight into the bay, I was flabbergasted,” said ocean scientist Rod Fujita speaking to the San Francisco Chronicle.

“I never expected to see something like this in San Francisco, where there’s such concern about the bay and pollution.”

It appears that shame-faced THQ, which will admittedly have generated plenty of publicity for the launch, will have to mount some kind of recovery operation for the balloons – which pose a serious risk to wildlife.