Apple press outdid itself on OSX figures

The Tame Apple Press did its best to put a bizarre spin on Microsoft’s figures last week, claiming that Ballmer’s boys were losing the operating system wars to OSX.

The headlines appeared after Gartner released statistics that suggested that Apple’s growth in the Operating System market had beaten Microsoft’s.

There was talk that at last Vole had been beaten by Jobs’ Mob and if the growth continued we would all be using OSX on our desktops and servers. Of course the TAP would welcome our new fruity overlords, but they should have engaged brain before printing such rubbish.

It is true that Gartner figures for worldwide operating system market share does place Apple’s growth above rival Microsoft’s. However when you have a market share that is next to zero it is easy to get a boost. Linux’s growth beat Microsoft between 2009 and 2010 as well and no one believes that the world is going to p, p, pick-up a penguin any time soon.

Gartner’s bean counters add up their sums based on the total revenue generated by a company’s operating systems for 2009 sales and 2010 sales.

Apple jumped from a total revenue figure of $449 million dollars to $520 million, or 15.8 percent growth. Redmond jumped from $21.9 billion dollars to $23.8 billion dollars – a growth of only around 8.8 percent.

To the TAP that is seen as a victory and a sign that Ballmer should hand over the keys to Redmond directly.

Even if you think that the “growth” figure is significant, if you look at the statistics for market share. Apple’s market share rose from a flaccid 1.6 to a pretty pathetic 1.7 percent between 2009 and 2010, or a difference of one-tenth of a percent. Vole increased its market share from 77.9 percent to 78.6 percent.

Apple might have sold more desktops and laptops featuring its operating system between 2009 and 2010, but Microsoft actually gained more market share. So it looks like Apple followers will have many centuries to wait before the Volish Imperium implodes.

What Apple fanboys should be worried about is why the OSX market share was not greater when it included the iPhone, iPad figures.  This would indicate that the booming numbers of phones are not compensating for the loss of revenue from dwindling Mac figures.  

If you were to push this trend out, in the same way the TAP did, then you would say that in a few years Apple will not be on the desktop or the notebook and will be an entirely mobile toy maker.  

It will have surrendered the ground to Microsoft.