Apple will keep its position as top dog on the tablet operating systems front at least until 2015, despite increasing competition from its rivals.
That’s according to Gartner, which predicts that Apple’s iOS will account for 69 percent of media tablet OS’ this year. It will then go on to represent 47 percent of the media tablet market in 2015. In contrast Google’s Android OS is forecast to increase its worldwide share of the media tablet market from 20 percent in 2011 to 39 percent in 2015.
Gartner believes that the reason why these figures are so low is because of Google’s decision not to open up Honeycomb to third parties, which capped market share.
It thinks that Apple is doing so well because the iPad has done to the tablet what the iPhone did to the smartphone – reinvented it. And those looking at making their tablets look pretty before focusing on the software and applications are going wrong, says the company.
It added that tablets needed to focus on the latter in a bid to knock Apple off the top spot.
Once this has been done right there will be more competition within the market, which will drive down prices.
Apple shouldn’t get complacent up at the top spot because competition is definitely looming.
According to Gartner, the new licensing model Google has introduced with Honeycomb will give Google the ability to drive more control. RIM is also hopeful thanks to its migration of Blackberry devices to QNX – the OS used on the Blackberry PlayBook – in 2012. This is because the company will be able to offer developers and users one system across all its products.
That said, it could take time for RIM to attract developers, meaning that Apple at the moment has a clear run ahead of it.
It’s bad news for smaller platforms such as MeeGo and WebOS, which, according to Gartner “currently have a weak presence in the smartphone market”. This therefore means they will have limited appeal unless they can grow that business.