The software has been developed with help from the Condé Nast Wired magazine team which recently launched its iPad edition publicly. Adobe has today announced that the June issue Reader application is built on its technology.
Adobe says that it is looking forward to making its digital viewer software available to all publishers, as well as developing versions that work across multiple hardware platforms – so teams already working in InDesign CS5 will be able to port their work easily without being closed into that so-called ‘walled garden’ that Apple has built around its products. We reckon Adobe is looking to develop its tablet PC tech for iPad competitors.
The editorial director of Condé Nast said that Adobe’s technology helped turn the print issue into an “amazing digital experience.” We chatted to the folk at Condé Nast UK who told us that the move is by the American division, although the app is available currently from the Apple iTunes App Store for £2.99.
It’s a bold move by Adobe, however with the Department of Justice in the States investigating everything from its attitude toward digital downloads and terms and conditions for developing on the iPhone OS it may just be that the fruity company will have to come to terms with it.