Adobe shows off Creative Suite 5

Adobe has started off the week with a range of products aimed at helping people to get creative.

The company has announced its Creative Suite 5 product family, a new release of its web, design and development software for virtually every creative workflow, and a sign that the company is really making a stand in the creative market.

The new launch is said to focus on interactivity, performance and help maximise the impact of digital content and marketing campaigns.

For the first time the software also lets users integrate with online content and digital marketing measurement. A new component of the software – Adobe Flash Catalyst – also lets users design interactive content without writing code and  Flash Player 10.1lets people develop better flash based apps for mobiles.  However, this is something that could prove to cause more friction between the company and former ally Apple, which has stopped the support of Flash on iPhones and the upcoming iPad.

Shantanu Narayen, president and chief executive officer, at Adobe said: “While Creative Suite 5 continues Adobe’s storied history of delivering astonishing new creative features, this release puts us front and center of the big issues facing publishers and creatives worldwide – how to build businesses around digital assets and content.

With Omniture Web technology we’re integrating critical business analytics directly into the creative process, shortening the time it takes to create and deploy high-impact content.”

And it doesn’t end there.

Adobe has also launched its Photoshop CS5 and Photoshop CS5 Extended, which will be available as stand-alone applications or key components of the Adobe Creative Suite 5 family

For photographers, the software will provide a full  preservation feature which captures the full tonal range of a scene quickly and accurately. New tools will also include a Mixer Brush that blends an infinite combination of colours onto a single paintbrush tip, and Bristle Tips that offer lifelike brush strokes. Puppet Warp gives users the power to precisely reposition or warp any image element, such as straightening a bent arm in a photo or manipulating the landscape to generate a new perspective.

The company’s Illustrator CS5, has also been released giving users the ability to control stroke width at any point along a path, align dashes to corners and path ends, add accurately placed arrowheads directly from the Stroke panel and control how brushes stretch along a path. Painting with vectors now resembles real-world brush strokes with the new Bristle Brush, which offers breakthrough control of painting.

And the Adobe Premiere Pro CS5, which is a new release of the company’s post production work flow software has also been updated to include  the Mercury Playback Engine so users can open and edit complex projects faster; support for native tapeless workflows that eliminate transcoding and rewrapping; and easy project interchange with Apple and Avid systems for an open and collaborative workflow.

Other updates included in the  Creative Suite 5 Product Family are Dreamweaver, Acrobat and Fireworks.