Adobe pimps Flash

Adobe plans to introduce a souped-up version of its Flash software that’s designed to make video run more smoothly on mobile phones.

The move is part of Adobe’s handbags at dawn fight with Steve Jobs who claimed that Flash smelt of wee and was slow, power hungry and unable to support touch screens.

Flash 10.1 is expected to be shown off today at a Google conference and Chief Executive Officer Shantanu Narayen will tell the assembled throngs that it will support touch screens, conserve battery life and take advantage of faster mobile processors.  So yah boo sucks to Jobs.

Already 19 of the 20 largest handset makers, including Motorola Inc., HTC Corp., LG Electronics and Samsung plan to offer devices running the software, Adobe has said. Smartphones, tablets and netbooks sporting Google’s Android mobile operating system will be among the first to run 10.1.

Nvidia has warned that not all devices will handle Flash equally well.  It has been working with Adobe for about a year to fine-tune Nvidia’s mobile graphics processor for Flash, to ensure it plays high-definition video and games without draining a battery.
It said that if the wrong processor has been shoved under the bonnet of a mobile device there will be a battery life issue.   He might mean ARM chips.

ARM was moaning that  Adobe was late in delivering a test version of Flash 10.1 and this had delayed a range of notebooks.

However,  an ARM spokesman seemed enthusiastic and Qualcomm which licenses ARM’s designs for its Snapdragon chipsets said it will support the new mobile player.

Earlier this month, Adobe told analysts the number of Flash designers and developers worldwide grew 59 percent last year. About 3.5 million creative professionals now use Flash, Adobe said.