A top advertising outfit is blacklisting 2,000 websites which carry illegal or pirated content in a bid to make sure that ad campaigns only appear in legitimate digital media space.
This hit list will later be expanded to include all of GroupM’s $6 billion a year global operations.
Rob Norman, global chief executive of GroupM Interaction, said in a statement that his company had a gutsful of propping up pirates with advertising revenue.
It might have something to do with the fact that GroupM’s own content producing clients include names like Warner Bros, Paramount, Universal Music and Summit Entertainment. These guys have provided the advertising outfit with their hitlists of pirate websites.
He said the move showed his company was serious about combating piracy and protecting our clients’ intellectual property.
Anyone who wants to carry advertising with GroupM will have to sign up to an anti-piracy policy.
So far, sites that have been blacklisted include access-anything.com, albumhunt.com, extratorrent.com, fileseek.info, free-tv-show.com, gpirate.com, kickasstorrents.com and laptop-downloads.com.