Kentucky resident William Gourley has filed a lawsuit against the search giant over its web tracking, claiming that despite assurances from Google, his Safari web browser did not opt out from tracking.
Google tracks the behaviour of its Google Plus users for advertising data, however, Gourley believes he has been mislead into believing he had opted out on Safari.
As is claimed in the court proceedings, Google had instructed its users that it did not yet have a cookie opt out plug-in for Safari, but that its own privacy settings should do the trick.
Safari is set to automatically block all third party cookies. However, Gourley claims his online behaviour was still tracked.
The court will now look at whether Google is at fault for the tracking data as claimed, or whether it was an accident.
According to Gourley, Google has also acted unlawfully by passing on information as part of its advertising and marketing programme. Gourley is now seeking damages to make up for the alleged privacy intrusion, demanding $100 per day – or $10,000 per violation.
The District Court for Western Kentucky noted that by the end of the year there were 67 million registered Google Plus users.