Scientists have discovered that the colour of a man’s shirt can actually make him more attractive to women.
The news will certainly be welcomed by any TechEye readers who happen to be either an affiliate of the South Central LA ‘Bloods’ gang, a member of the Liverpool football squad or part of a Thai political resistance group, as the colour which females apparently find irresistible is red.
Although a certain Mr de Burgh would have you believe that shades of crimson are more suitable attire for members of the fairer sex, research has shown that it is men who should be donning red overalls at all times when out on the razzle.
“Red is typically thought of as a sexy colour for women only. Our findings suggest that the link between red and sex also applies to men,” claims Andrew Elliot, lead researcher at the University of Rochester and University of Munich.
An investigation into the connection between colour and attractiveness was conducted by getting 25 men and 35 women to rate the attractiveness of a black and white picture of a man. The picture was presented over either with a white or red background.
It was notable that while the red background had no effect on the men, women on average rated the red picture as one point higher on a scale of one to nine.
Further experiments led to evidence that women were more likely to copulate with men in a red t-shirt than a blue one, and also preferred a red shirt to green.
The reason given for women preferring the red background is supposedly that it has connotations of power and rank, according to Elliot.
“We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder. And it’s this high status judgement that leads to the attraction.”
“When women see red it triggers something deep and probably biologically engrained. We say in our culture that men act like animals in the sexual realm. It looks like women might be acting in the same way.”
There are examples that these connotations are clearly present in both our evolutionary past and more recent cultural history. It is noted in the study, published in the Journal of Experimental Psychology: General, that other primates such as mandrills and baboons exhibit behaviour where red is strongly associated with male dominance.
Scarlet has also often been the colour of choice for many nation’s pageantry; China, Japan and Russia have all been strongly associated with that particular tint at certain points in their history. Whether or not choice of tie colour makes current Labour front-benchers any more pleasing on the eye is debatable.