During the last election the site was flooded with news which was just made up and is sometimes dubbed “satire” when it is as funny as a road accident.
Writing in his bog, Zuckerburg said that Facebook took misinformation seriously and its goal is to connect people with the stories they find most meaningful.
“We know people want accurate information. We’ve been working on this problem for a long time and we take this responsibility seriously. We’ve made significant progress, but there is more work to be done,” he said.
Normally Facebook just relied on the members of the site to tell them what is fake and what is not. But there is the small matter of letting people share what they want whenever possible.
“We need to be careful not to discourage sharing of opinions or to mistakenly restrict accurate content. We do not want to be arbiters of truth ourselves, but instead rely on our community and trusted third parties,” he said.
Facebook is bringing in some stronger detection systems, easier reporting, and third party checking services. The plan is to labeli stories that have been flagged as false by third parties or our community, and showing warnings when people read or share them.
A big chunk of the false news industry is driven by financially motivated spam. Facebook was looking into disrupting the economics with ads policies land better ad farm detection.