ABI Research issued a report saying that the number of installed access points will be as many as 400 million commercial and enterprise units by 2019.
Shops have started offering wi-fi as a free amenity – several high street names here in the UK including Boots, Debenhams and Barclays offer it now for a free.
The idea, according to ABI, is that giving free wi-fi access attracts people into shops, gives customers a good feeling about the vendor, and also is likely to generate extra sales.
Coming up are data analytics and targeted advertising so that as your feet fall into a shop, the vendor will automatically know the kinds of things you like.
Service providers have the know how about us customers and are likely to collaborate with shops, offering a “business to consumer” fresh line of revenue generation.
ABI said emerging technologies including Hotspot 2.0, VoW-Fi and 802.11ac are likely to encourage businesses to bet bucks on growing their business through wi-fi.