Wearable market sees Apple soar

Apple watchAfter coming from nowhere earlier this year Apple has found itself second in the wearables market, according to IDC second quarter figures worldwide.

The leader in the market is Fitbit, but that company shipped 4.4 million units in Q2 while Apple managed to ship 3.6 million units.

Volumes for the second quarter amounted to 18.1 million units, up 223.2 percent from the same quarter last year.

Analyst Ramon Llamas at IDC said that Apple’s arrival in the market drove total volumes higher and its rise from nowhere will cause other vendors to look again at their products.

“Fairly or not, Apple will become the stick against which other wearables are measured, and competing vendors need to stay current or ahead of Apple,” he said. He also predicts Apple may well launch smart glasses or even “hearables”.

The top five vendors are now Fitbit, Apple, Xiaomi, Garmin and Samsung with market shares of 24.3%, 19.9%, 17.1%, 3.9%, 3.3% respectively. “Others” have 31.5 percent of the total market.