Virgin Media speeds up its broadband

Virgin VividVirgin Media said today it will introduce 200Mbps broadband to its UK customers under a new branding called Vivid.

The company will contact UK customers this week to tell them how they can optin to an upgrade from the 1st October at no charge.

Virgin claims that 200Mbps means that a two hour HD movie can be downloaded in just over three minutes, and a music album in three seconds.

The company said that it will be able to deploy the speeds to 90 percent of its five million or so customers by the end of this year.

There will be options to upgrade to 70Mbps, Vivid 150Mbps and Vivid 200Mbps.

It’s not immediately clear why Virgin Media will offer these different speeds, although it is piggybacking on ultrafast optical fibre.