Samsung beats rivals in reputation stakes

SamsungA survey of the most reputable companies in the USA shows that Samsung is the clear technology leader in the country if you discount Amazon, which holds number one position.

Samsung held number 28 position in the Reputation Institute’s 2015 study, with other big technology names way down the list.

Sony and Nikon hold positions 37 and 38, while HP only makes it to 44 and Microsoft ro 46.

Google comes well down the list at number 50, while SAP at number 85 pops Intel way down the list at number 87.

If you divide the reputation list by sector, Apple is number 21 out of 25.

The list measures corporate reputation, defined as social responsibility, having a nice place to work, and product and service excellence.

The figures are based on a survey of 50,000 people.