So its lighting division is pressing on and has just announced an addition to its Hue smart light range
Hue white ambiance are lamps that can be adjusted to vary depending on the time of day.
The kit comes with two Philips Hue ambiance bulbs, a bridge for Apple HomeKit and also a dimmer switch.
The kit is not cheap – with a started kit starting at £100 and individual single bulbs costing £26.
You can control the lights using apps on your smart device but can also control them using Apple Siri.