Kimishima was skeptical about the system’s chances prior to launch but there were those in Nintendo who felt that the U would sell 100 million.
For those who came in late, the Wii U has sold just over 12.5 million units to date, and is one of Nintendo’s most disappointing releases.
Kimishima said that during an internal sales representative meeting, someone projected that the firm would sell close to 100 million Wii U systems worldwide.
“The thinking was that because Wii sold well, Wii U would follow suit. I said that, since the Wii had already sold so well, we need to clearly explain the attraction of the Wii U if we are to get beyond that and sell the new system,” he said.
What they had not considered was the rise of the keyboardless netbook as the tablet craze was at its height and the Tame Apple Press was banging on about it being a cure for cancer.
Shigeru Miyamoto said the emergence of tablet devices as another reason for the Wii U’s failure.
He said: “It is true that we are having a hard time with Wii U sales, due to its price and the added fact that tablets are distributed free of charge in the market. I think Wii U continues to be attractive as a media device that changes life in the living room.”