It is probably just as well, Windows is on about 1.7 per cent of mobile phones globally and increasing that share will be a little tricky.
However Nadella is not weeping and wailing much about it. He said that Vole will be doing itself a disservice if it measures its success by just looking at market share. Instead it was more important to look about how people use these products.
“If you think of [how people use products as] more like a graph, these [devices] are all nodes. Sometimes the user will use all of these devices … sometimes they’ll use only one or two of our devices and some other platforms — so be it.”
Microsoft can make a killing out of Windows phones even if no one uses them because people use Windows 10 or Xbox or Office and they’re all one and the same.
“We want to make sure that we are completing the experience across all of these devices,” he said.