Microsoft puts adverts on lock screens

Rise-of-the-Tomb-Raider-W10-Hero-940x520Software giant Microsoft is clawing back cash it spent with the free Windows 10 operating system by adding a full-screen ad featuring video game heroine Lara Croft.

THe advert is peddles Vole’s new “Rise of the Tomb Raider” game which is on sale at Microsoft’s Windows Store.

Some users also took to Twitter back in January to complain about advertisements for the “Minions” movie appearing on their Windows 10 lock screen. The ad featured the titular characters rowing a boat across New York City’s East River, complete with multiple links to the Windows Store to buy the hit film.

Microsoft’s “free” Windows 10 ois configured by default to display such ads on the lock screen upon the wish of Vole.

You can disable the ads by opening Settings, choosing “Personalisation,” and then “Lock screen.” Once there, uncheck the box for “Get fun facts, tips, tricks and more on your lock screen.”

While Microsoft says its lock screen promotions are “fun,” users are apparently furious.

“@Microsoft – my OS is not your ad delivery system,” Twitter user Kendall Miller wrote in January.

The Tame Apple press is having a field day at Microsoft’s expense saying that “even if you hate the MacOS at least it does not serve up Tome Raider adverts.   Curiously there is a company which has a patent to serve up adverts in its operating system and that is… er Apple.  It was just waiting for someone else to try it out to see if there would be any major fall out.