Emmanuel Schalit, CEO of online password management firm Dashlane, which commissioned the survey of 2,000 U.S adults, said that the company used the “quirky angles” of food and sex to show just how much in mind cybersecurity is for Americans today.
Apparently, 41 percent of Americans would rather give up their favourite food for a month than go through the password reset process for all their online accounts — a process that is recommended as routine for all online account holders to help prevent hacks.
Schalit said that cybersecurity was a very real concern for a large portion of the population.
“A vast proportion of people understand the threat of hacking in daily life, and would sacrifice something fundamental to avoid it.”
The study found that 43 percent of millennials would trade in sex for online safety; while 64 percent of those aged 18-34 showed themselves to be “more trusting,” said Schalit, saying they’ve shared or received passwords to other people’s accounts; 37 percent of those 35 and older said they’d shared passwords.
“The youngest people in our sample tend to be more trusting than older people for all sorts of reasons. This is in part that has to do with having a different attitude toward life, as a result, of being being younger and having been born in an age when the internet already existed,” said Schalit.
While the study shows that millennials are more inclined to share passwords, Schalit asserts that this doesn’t necessarily mean they’re doing so blindly or irresponsibly.
“It’s not a bad thing to share a password within a family or a company that has a [shared] Facebook account. The real problem is how you share it. If you share it over email that’s a bad idea because email is always the first thing to get hacked.”
Dashlane’s survey found that in their passwords, 31 percent of Americans have used a pet’s name, 23 percent have used number sequences, 22 percent have used a family member’s name, and 21 percent have used a birthday.