Market research firm Trendforce Witsview said that Chinese TV sales fell for the first time, and the analysts think worldwide demand for LCD TVs is generally weak.
While the fourth quarter is usually a bouyant period because it’s the holiday period, Trendforce is predicting that 62.2 million units will ship but this is a 7.5 percent drop compared to the same quarter last year.
Koean companies Samsung and LG Electronics dominate the market place, with Samsung shipments increasing by 3.8 percent in the third quarter. But LG Electronics suffered from currency exchange rates in emerging markets and fell seven percent quarterly.
TCL, a Chinese firm, took number three slot in the quarter, showing impressive growth. But while Sony showed a quarterly growth of 3.8 percent, it showed a year on year fall of 26.2 percent.