This time, the prediction is delivered by Taiwanese market research company Trendforce, which estimates that by 2020, fuelled by growth, the cloud universe will amount to 44 zettabytes of data. A zettabyte is 10 to the power of 21 bytes.
The compound annual growth rate between now and then will be 35 percent per annum.
Trendforce analyst Dr Yyonne Miao expects growth in the internet of things not only for people but for enterprises too.
She believes that the internet of things will overtake smart deices and traditional embedded systems as early as this year.
The devices, connected to a cloud model and linked to big data analytics, will become mature in the next five to 10 years.
Miao also estimates that Asia will take up the potential of the internet of things faster than North America and Europe. She points out that Google has selected Taiwan as its second HQ for research and development on the topic.