After the cafuffle at the weekend when Taylor Swift put her foot down and said she didn’t want to give away her music for free, important Indie organisations have decided they’ll approve Apple streaming.
According to the BBC, Merlin and Beggars Group have endorsed a new offer by Apple Music to pay for music under a three month free trial basis. Apple had originally said it wasn’t going to pay musicians for using their music, causing an almighty stink.
Merlin chief executive said that Apple had decided to pay for music on a per play basis and has modified a number of other terms and conditions.
But just because the two umbrella groups have endorsed Apple’s new offer, it doesn’t mean that individual members or groups have to participate in the scheme.
Merlin has more than 20,000 independent record labels under its wing.