Hootsuite is to migrate its App Directory to IBM’s SoftLayer, its Cloud infrastructure as a service (IaaS).
Hootsuite said that it needs reliability and speed for its global customer base and by running App Directory on the cloud, the company will be able to provide a dedicated infrastructure with a toolkit for management.
The two companies will also join forces in the academic sphere, with people enrolled in the IBM Academic Initiative getting access to Hootsuite’s Higher Education Programme. The latter gives students and professors three months access to social media education resources and courseware.
Hootsuite and IBM have had a relationship for two years, but so far there is no talk of a marriage. IBM has made several acquisitions over the last two years, particularly in relation to cloud technology and analytics.
Sandy Carter, an IBM general manager looking after cloud, said the companies will “continue to work together to drive the integration of social and cloud”. The App Directory will be moved to IBM Cloud in the fourth quarter of this year.