IBM analyses sales last Friday

IBM logoThe day after Thanksgiving is called by shops “Black Friday” in the USA and has turned into an orgy of American people buying computer and other kit.

Now IBM has had a chance to analyse sales on Friday using its own IBM Watson trend app, it has come out with the items that well-off people spent their money on last Friday.

Samsung, Sony and LG TVs seem to be at the top of the tech lists, according to IBM, followed by Apple watches and Beats by Dre.

Apparently American are also buying brands offering so called “barefoot running” shoes from Nike and others.

Many people are buying kit online, and using their mobiles, with IBM saying that sales for the weekend in the USA were up by 25.5 percent compared to the same period last year.

Smartphones accounted for 44 percent of all online traffic, up 65.7 percent compared to Thaksgiving last year.

The average order value was $130.57.