The additional features are called Data Discovery and Q&A Power. IBM claims that half a million people are using Watson Analytics in less than a year.
It’s certainly got a long list of customers including the universities of Connecticut, West Florida, Iowa and Memphis.
The data discovery module are called “Expert Storybooks”, which measure such things as Twitter, Nucleus Research Marketshare and Intangent.
IBM said more data analysis is shifting to a so-called “self service model”.
It estimates that by 2018 “smart data discovery” which includes natural language query and search, automated analytics and interactive discovery capabilities will be the most in demand business intelligence service.
It claims that by moving analysis to a cloud based model, enterprises can deliver analytics projects without buying complex IT infrastructure.