HTC to axe jobs

Telephone BoxTaiwanese smartphone firm HTC is to make a significant number of layoffs as its results continued to disappoint.

The CFO, Chialin Chang, is reported to have described the job cuts as being across the board and it would continue to cut costs until the first calendar quarter of next year.

HTC was an early entrant to the smartphone business and at one time commanded considerable market share but could not compete with the massive marketing dollars Samsung and Apple hurled in everyone’s direction in recent years.

Chang said that HTC will also make a loss in the third quarter.

The company will now work on developing and selling high end smartphones rather than the low end, where it’s been hit hard by Chinese smartphone makers.