Hi-Tech cars rejected by users

tv-carHopes that the car industry might save tech outfits received a blow after it was revealed that car users are not that interested in hi-tech gadgets.

While carmakers are adding everything from remote car unlocking to self-parking systems in their newest models as they try to make vehicles more connected to the internet and more automated, users are not interested.

The 2015 Drive Report from market research company JD Power found that 20 percent of new car owners had still not used approximately half of the technology features available in their vehicles after three months of purchase – the period after which drivers are less likely to adopt new features.

The most underused feature was in-vehicle concierge systems that can recommend nearby restaurants or gas stations. It was not used by 43 percent of respondents and followed by mobile routers that turn a car into a wi-fi hot spot, unused by 38 percent.

Automatic parking systems were unused by 35 percent of those surveyed, the report found.

That means car makers are spending more and drivers are paying more for potentially unwanted technology bundled into cars.

Drivers, especially those ages 21-38 use their smartphones rather than their cars to connect to their favourite apps or search for nearby services.

The survey found that even though Google testing a self-driving car and Apple working on its own version, 35 percent of new car owners never used their automatic parking systems.