Google is hiring an SEO manager, based on a recent job posting on the Google Careers portal.
The outfit has been advertising a job for a programme manager: Search Engine Optimisation. The job description makes it clear that this is a marketing role:
“As a Program Manager for Technical SEO, you will work with cross-functional teams across Marketing, Sales, Product Development, Engineering and more to help drive organic traffic and business growth. You will take part in website development and optimization, help shape blog and social strategy, improve website code hygiene and define web architecture for international websites,” the advert said.
In other words Google wants to improve its marketing and product pages to drive “organic traffic” to those pages.
The responsibilities include:
- Architect, design, develop and maintain innovative, engaging and informative sites for a worldwide audience.
- Maintain and develop the web code to ensure quality, content and readability by search engines.
- Keep pace with SEO, search engine and internet marketing industry trends and developments and report changes as needed.
- Advise, collaborate with, and synthesize feedback from Marketing, Product and Engineering partners to push for technical SEO best practices.
- No link-building is experience required.
It is a bit ironic that even Google is unable to work out the weird esoteric SEO combinations which guarantee a site’s success.