For a long time we have said that publishing outfits were their own worst enemy when it came to advertising. Often making a site unusable with adverts that dominated too much. But Forbes appeared to take the Michael when it came to that.
The Forbes 30 Under 30 list came out this week. On reader’s arrival, Forbes asked readers to turn off ad blockers in order to view the article. After doing so, visitors were served with pop-under malware, primed to infect their computers, and likely silently steal passwords, personal data and banking information.
Of course Forbes did not do it deliberately. Ad networks generally are dodgy as hell and it seemed that Forbes served up a nasty one.
But it is not the only one. Last month a bogus banner ad was found serving malvertising to visitors of video site DailyMotion. The bad ad was coming through, Atomx. The company blamed a “rogue” advertiser on the WWPromoter network.
However the adware broadcast through DailyMotion put 128 million people at risk. The same software attack targeted Daily Mail and Reader’s Digest visitors.
Some blame the publishers for not being quick enough when these attacks are spotted. Others blame the advertising networks for not doing enough to clamp down on rogue advertisers. The big problem here is that it makes sense for you to use Ad-block software for your own safety, while the status quo exists.