Football club replaces press with app

Stanley Matthews, WIkimedia CommonsLocal and other press have been banned from attending press conferences at Swindon Town FC in favour of a smartphone app.

According to the UK Press Gazette, questions from local newspaper the Swindon Advertiser are ignored.

Instead, journalists are expected to use a smartphone app called Fanzai which bills itself as a social networking site for both clubs and football players.

Local media were told that the football club wouldn’t be holding any press conferences.

But a writer at the Advertiser said Swindon only seemed to be the only football club using Fanzai.

The club said it is disappointed with the way it’s being portrayed. It said it has hired an “in house” journalist who will conduct all the interviews and then run these “stories” on its web site and via Fanzai.

Fanzai, the club said, “is a family friendly app which is free of the profanity and abuse that users may experience on existing social media”.