Flash is no flash in the pan

EMC logoThe use of flash memory in external storage systems grew by 113 percent year on year in the European Middle East and Africa (EMEA) territories, according to figures released by IDC.

IDC said that although economic instability held back sales a little, but the rise, which accounted for revenues of $1.63 billion, indicates that enterprises are steadily moving to public cloud adoption by European enterprises.

While EMC remained at number one in the second quarter, followed by HP, Netapp, IBM and Dell, the original development manufacturers (ODMs) which sell directly, had a 23.9 percent share of the market, outselling all these vendors but EMC, which had a 26.4 percent share.

IDC believes that in Western Europe, adoption of flash, and in particular all flash arrays rather than hybrid devices, will continue to grow with enterprises and organisations going towards software defined and flash based datacentres.