IDC said that revenues were spurred by original design manufacturers (ODMs) which sell their wares direct to hyperscale data centres. That segment of the market grew by 25.8 percent in the quarter, year on year, and accounted for $1 billion worth of revenues.
The trend is for enterprises to buy storage tech cutting cost and complexity – that means a move towards cloud storage, software defined storage, flash optimised systems and integrated systems.
Despite the move towards buying from ODMs, EMC remained on top of the vendor pile, although its revenue growth fell by four percent year on year. It holds 19.2 percent of the market.
HP grew by 8.7 percent in the quarter, with 16.2 percent market share. Third was Dell with 101 percent market share, and IBM held fourth position with 8.1 percent share.