Consumer Reports will not bow to Apple pressure

apple-dalek-2The nonprofit outfit Consumer Reports is standing by its damning verdict on the MacBook Pro and is refusing to print testing results from the Apple marketing department instead.

Apple, and its legends of fans in the Tame Apple Press, was insisting that Consumer Reports re-run its tests until they are similar to those Apple uses in its advertising.

Apparently, that is how IT product testing is done in the US these days. However CR has said it doesn’t think re-running the tests will change anything and it is standing by them.

It said that experiencing very high battery life on MacBooks is not unusual for us – in fact we had a model in our comparative tests that got 19 hours. We confirmed our brightness with three different meters, so we feel confident in our findings using this equipment. Finally, we monitor our tests very closely. There is an entry logged every minute, so we know from these entries that the app worked correctly, it added.

Apple’s VP of Marketing, Phil Schiller said the company was working with the magazine to understand the review. Schiller insisted that Consumer Reports’ findings didn’t resonate with their “extensive lab tests or field data.”

Apple must have been stunned. This was the first time that Consumer Reports hasn’t recommended a MacBook Pro model. The review said that battery life on the new MacBook Pro was all over the place, hitting 19 hours in a test, but less than four hours in another. Apple could not believe that it was at fault and it must have been those pesky people in the press getting their reviews all wrong.

It also confirms complaints that some users have had with the notebook. A report on Bloomberg earlier this month claimed that Apple had faced challenges with an improved battery module on the new MacBook Pro and it settled with older battery technology to meet the holiday shipping target.