Chromebooks start to displace notebooks

GooglePeople don’t seem to be interested in buying brand new shiny notebooks with 15 inch displays and instead are spending their money on smaller items.

That’s according to market research company IHS which said panel shipments of 15 inch displays dropped 14 percent in the first half of 2015, compared to the first half of 2014.

But displays in the 11 inch range have grown from eight million units in the first half of last year to 11 million units in the first half of this year – driven by sales of Chromebooks.

Jason Hsu, a senior analyst at IHS Technology, said: “Thanks to affordable prices a host of hardware, app choices and a user friendly cloud environment, Cromebook has expanded its customer base from small and medium sized businesses and education market to general users.”

HSU said sales of Chromebooks are also increasing in emerging markets.

Stats compiled by IHS showed that notebook panel shipments to Lenovo and HP fell 26 percent from 6.4 million units in May to 4.7 million units in June.

Both firms have taken steps to slow down their stocks of panels.

Windows 10 hasn’t given notebook sales a boost but panel makers have a problem with over supply, with profits reduced.