Brits lead way on watching less TV

old-school-tvA survey from IHS looked at major European TV viewing habits and found that Brits watch less conventional TV than ever before.

IHS surveyed people in the US, UK, France, Germany, Italy and Spain. The Europeans watch far less TV than the USA, with Americans averaging nearly six hours every day. The data is based in viewing habits in 2014, contrasted with 2013.

In contrast, British people watch less than three hours a day, but have shifted to catch up and recorded programmes.

The French spend 216 minutes watching broadcast TV a day but the speed of online growth is slower than in the UK.

In Germany, traditional broadcasting remains strong, while in Italy people watch more broadcast than before. The Spanish watched an average of 242 minutes of TV every day, but online video viewing has grown by 24 percent.

American people watch 531 minutes of TV a day and IHS believes that while Europeans turn on the radio for background noise, US citizens would rather switch on the telly.