Apple to catch up with Samsung

Old Apple logo - Wikimedia CommonsAlthough smartphone shipments are expected to fall by 9.7 percent in 2015, double digit shipments are a thing of the past.

That’s according to Avril Wu, a smartphone analyst at Trendforce.

She said the global market had started to plateau this year. And Apple appears to be catching up with Samsung.

She said: “While Samsung has kept its shipment title through the year, it is struggling against Apple in the high end market and being pushed out of the mid range and low end sectors by Chinese competitors.”

She said that because of this, Samsung’s smartphone business will continue to be squeezed.

“Closely trailing Samsung in global shipments is Apple, which remains as the dominant and most profitable vendor in the high end market, she said.

Chinese brands are expanding overseas to get more market share, and shipments from Chinese brands will stay above the global average.